IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
08 Jun, 2026, 12.38 AM IST
Nvidia CEO mounts charm push in South Korea with TV talk show, baseball appearancesWhile a celebrity in his own right, the charm push by the Taiwan-born 63-year-old highlights South Korea's critical position in the AI land...
04 Jun, 2026, 01.11 PM IST
Modi government in panic mode on current economic situation: CongressThe Congress party alleges the Modi government is in panic over the economy. They point to a reported plan to remove capital gains tax on f...
04 Jun, 2026, 12.52 PM IST
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
04 Jun, 2026, 10.22 AM IST
Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
04 Jun, 2026, 12.00 AM IST
India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
02 Jun, 2026, 01.30 PM IST
'Excited to bring world's biggest sporting spectacles to Indian audiences': Zee CEO Punit Goenka after securing FIFA broadcasting rights till 2034Zee Entertainment Enterprises has partnered with FIFA. This collaboration will bring major FIFA football events to Indian audiences. The co...
01 Jun, 2026, 05.40 PM IST
Micro-dramas are a big hit with TV writers, tooExperienced television writers are flocking to India's micro-drama sector. This new avenue offers higher content volumes and faster payment...
29 May, 2026, 08.54 AM IST
In FY26, 97% of violative ads were on digital platforms, 4/5ths of them on Meta: AsciNew data reveals digital platforms dominate problematic advertisements in the upcoming financial year. Meta alone is responsible for a sign...
28 May, 2026, 07.16 PM IST
PM Modi asks states to resolve water disputes through cooperation, tech monitoringPrime Minister Narendra Modi has called for cooperative solutions to inter-state water disputes. He emphasized technology-based monitoring ...
28 May, 2026, 02.48 PM IST
Vodafone Idea counters Airtel’s priority plan with everyone matters campaignVodafone Idea has launched a campaign promising equal network priority for all its users, directly opposing Bharti Airtel's new Priority Po...
28 May, 2026, 12.28 PM IST
96% of Indian cricket viewers now on YouTube as digital superfans reshape sports marketing: GoogleAround the clock, Indian sports supporters are more connected than ever. YouTube stands out as a pivotal platform for sports engagement, wi...
28 May, 2026, 12.17 PM IST
Dish TV FY26 loss widens as subscription revenue shrinks amid OTT pressureDish TV India faced a significant financial setback in FY26, reporting a wider consolidated loss. Subscription revenue saw a sharp decline ...
27 May, 2026, 02.08 PM IST
India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
25 May, 2026, 07.00 PM IST
Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
25 May, 2026, 11.53 AM IST
South Indian cinema dominates OTT race, accounts for 60% of hit film acquisitions in 2025South Indian cinema is increasingly dominating the streaming landscape, accounting for nearly 60% of theatrically successful films acquired...
25 May, 2026, 01.31 AM IST
Story TV launches 'Story TV Dailies': India’s first microdrama serials with daily episodesStory TV has launched Story TV Dailies, a groundbreaking serialised microdrama format. This new offering brings daily episodic drops in a v...
22 May, 2026, 02.18 PM IST