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TV AD INVENTORY
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...- Strait of Hormuz ship transits are rising thanks to help from USShipowners are showing increased optimism for traffic through the Strait of Hormuz, with US forces providing navigational advice to vessels...
- Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
- Ad slowdown dulls impact of HC relief on TV landing page revenuesBroadcasters face a tough advertising market. The Kerala High Court's decision on TV ratings provides temporary relief for cable and DTH op...
- Supply-chain stress that peaked in covid heads higher againRising logistics costs and delivery times are pressuring central banks, with some indicators reaching multi-year highs, signaling potential...
- West Asia Conflict: Supply chain woes hit smaller brands harder amid inflationAmid ongoing supply chain challenges and the burden of rising operational costs, smaller consumer goods players are feeling the squeeze. Th...
- No World Cup 2026 telecast in India, China? Here's why FIFA faces broadcast crisis in world's two most populous countriesFIFA has concluded agreements with broadcasters in over 175 territories globally, it said in a statement to Reuters.
- Football: FIFA faces World Cup broadcast crisis as India's Reliance offers $20 mln, China deal unannouncedIn an unprecedented twist, soccer enthusiasts in India and China are bracing for a World Cup viewing crisis. Negotiations for broadcast rig...
- Lumio eyes Series A round after $4 million seed fundingLumio, a new home entertainment firm, plans to raise more funds. The company, started by ex-Xiaomi and Flipkart staff, already secured $4 m...
- Network18 Q4 loss at Rs 29.61 crore, revenue up 9.7% to Rs 615.78 crNetwork18 Media & Investments reported a consolidated net loss of Rs 29.61 crore for the March quarter, despite a 9.7% rise in operational ...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- FIFA cuts India media rights price to $35 million, still no takers for World CupsFIFA is struggling to sell media rights for the 2026 and 2030 World Cups in India. The governing body has significantly reduced its asking ...
- Electronics companies stockpile amid rising input costs and supply chain uncertaintyCompanies are building up stocks of memory chips and plastics. This is happening because input costs are rising and supplies are uncertain....
- India-New Zealand final ad rush: JioStar seeks Rs 50L for 10-sec spotMedia buyers said the broadcaster was quoting a premium because advertising inventory for the final is limited, while viewership has risen ...
- JioStar courts advertisers for ICC Champions Trophy amid ad market slowdownJioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...
- India in T20 World Cup final, Disney Star hikes ad ratesStar Sports is the official TV broadcast partner of the tournament. Prior to the tournament, the broadcaster had quoted spot buy rates of ₹...
- Advertisers in a state of doubt over T20 World CupAdvertisers are grappling with whether to put their money solely on India's matches, particularly the eagerly awaited clash with Pakistan, ...
- Disney Star eyes big moolah from unsold WC ad inventory"Disney Star has some residual inventory left for the knockout matches and the final. They are looking at Rs 30 lakh per 10-second spot. Fo...
- 'Sony sells most of its TV, digital ad inventory for Asian Games 2023'The TV broadcast sponsors include Hyundai, JSW Group, Limca Sportz, Paisabazaar, LIC of India, UltraTech Cement, Amul, State Bank of India,...
- As revenue tumbles, Sun TV reduces ad inventory for content partnersKalanithi Maran-owned Sun TV is limiting the advertisement inventories it offers content partners, reacting to the sharp fall in ad revenue...
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