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TURMERIC MARKETING AND BRANDING
Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...- With sustainable agriculture, Northeast has potential to become India's next growth engine: SitharamanMeghalaya's organic produce can drive India's growth. Union Finance Minister Nirmala Sitharaman inaugurated a large organic spice plant. Sh...
- Techie rejected American dream. Today, her thriving business is empowering farmers. Who is Sanjana Reddy?Sanjana Reddy, from Telangana, rejected an IT job in the USA to empower farmers in her village. She used her knowledge to improve turmeric ...
- Root cause: India’s spice crown under threat as quality concerns trace back to farmsFarm-level traceability, quality, value addition, and branding are key to converting export scale into global trust, according to experts.
- From Mizo ginger to Nagaland's coffee, here's how govt plans to make Northeast as 'Ashtalakshmi' for worldUnion Minister Jyotiraditya Scindia launched several flagship missions across Northeast states, including Mizoram Ginger, Naga Coffee, Arun...
- I-Beauty! After J, K and C, now it's India's turn in the big beautiful marketIndia's beauty industry is emerging as a global force, blending Ayurvedic heritage with modern science to create "I-beauty." With rising ex...
- Why Prada has a devil of a dilemma, but so does IndiaPrada Kolhapuri controversy: The latest collection from high-fashion label Prada has ignited a firestorm in India again. This comes a year ...
- Chirag Paswan flags spice export quality issues, says rejections are “disheartening and embarrassing”Union Minister Paswan highlighted spices’ historic role in India’s trade and their vast untapped potential beyond culinary use.
- India has set $1 billion turmeric export target by 2030: Union Minister Amit ShahAmit Shah announced a USD one billion turmeric export target by 2030. He inaugurated the National Turmeric Board headquarters in Nizamabad....
- Walmart expands snack sourcing from India for US marketWalmart, the US retail giant, is expanding its range of Indian food and snack products by partnering with popular brands like Bikano, Brita...
- VAHDAM makes UK retail debut in Holland & BarrettWith this, VAHDAM has further strengthened its omni-channel presence. It is available in over 1000 stores in the US that include Wegmans, E...
- Lower crop yield keeps prices of spices firm in wholesaleThe opening of schools, offices, hotels, and restaurants has revived institutional sales.
- COVID-19: Mother Dairy launches haldi milk to boost immunityThe company said it has followed the self-care guidelines and recommendations issued by the AYUSH ministry as preventive health measures fo...
- Tatas ties up with cardamom growers; looks to North East for turmericThe firm also said it planned to expand such partnerships and will work with turmeric growers from North East India.
- Tata Global ties up with cardamom growers from South IndiaTata Global Beverages Limited has tied up with cardamom growers from South India to source and market the product across the country.
- We are happy running Vicco Labs as a privately-held co: Sanjeev PendharkarSanjeev Pendharkar, the grandson of founder KV Pendharkar, says the company will grow on its own and the family will continue to run the bu...
- Soaring raw material costs make branded spices turn priceyWhile big brands manage to stay afloat, regional players are finding it hard to keep their businesses alive.
- Turmeric turns gold, AP farmers snap up carsTurmeric growers investing huge amounts on gold & land.
- Turmeric prices pinch household budgetThe yellow spice, that vital ingredient in every Indian kitchen, is now starting to pinch the homemakers’ monthly budget slightly. From Rs ...
- Naga chillies, turmeric to spice up export martThe government will soon brand and hardsell Naga chillies and turmeric in the domestic and international markets.
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