The Myntra Sale is here with jaw-dropping offers on stunning sarees under ₹999! From elegant embroidered sarees to dazzling sequinned style...

Step into tradition with style during the Myntra Super Savings Days, where men’s ethnic wear is available at up to 60% off. Whether you are...

The Myntra Super Savings Days are here, and it's time to refresh your wardrobe with stunning ethnic wear at incredible prices. From May 10 ...

The Myntra Fashion Carnival 2025 is here to elevate your festive style with unmissable deals on men’s ethnic wear. From timeless kurtas to ...

The much-awaited Myntra Fashion Carnival 2025 is live from May 1st to May 8th, bringing incredible savings your way! As part of the Myntra ...

The Myntra Big Brands Bash is here, and it's the shopping event you have been waiting for! Starting April 25th till 27th, this exciting Myn...

It has never been so easy to find a stylish yet affordable suit set for women. Whether you're looking for a kurta with palazzo & dupatta, a...

Myntra is back with its much-awaited Great Indian Wedding Sale 2025, running from April 16 to 20. This festive extravaganza brings unbeatab...

Bestseller is closing its Indian ethnic wear brand Indifusion due to poor sales and shifting consumer trends. The company, known for wester...

Myntra has witnessed a doubled growth in its premium ethnic wear category, largely driven by metros and Tier-1 cities in India. The brand o...

You can find a large range of apparel from renowned brands, including the newest trends and timeless styles, during the Amazon Wardrobe Ref...

The onset of the Diwali season and the revival in weddings after months of inactivity are spreading some cheer among ethnic apparel sellers...

Low-value ethnic wear products are the favourite among a chunk of shoppers this festival season as celebrations remain restricted due to th...

“This is the make or break quarter for us for us to survive the pandemic,” said Mayank Mohanlal, director of the century-old ethnicwear ret...

These brands have raised funding from marquee investors, signalling a growing private equity (PE) appetite for a piece of the Indian ethnic...

This comes as the company continues to push its in-house brands, which form one-fourth of the company’s revenues.

Starting this summer, there will be less of India in Fabindia, and the company is hoping its jackets are seen to be as chic as its kurtas a...