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TOOTH WHITENING
Why enamel protection is becoming central to everyday oral careEnamel protection is emerging as a critical focus in everyday oral care as dentists highlight rising cases of enamel erosion linked to mode...
Is using too much toothpaste harming your teeth? LA periodontist with 25 years’ experience shares the right amount you should useIs too much toothpaste harming your teeth? Dentists are warning that using too much toothpaste, especially in children, can lead to dental ...
Healthy teeth aren’t ice‑white: what “healthy” really looks likeNatural teeth aren’t paper-white. Enamel is translucent; dentin sets the base shade which is not white.. See how age, genetics, habits, and...
Colgate-Palmolive India Q4 Results: PAT jumps 20% to Rs 379.8 croreColgate-Palmolive (India) Ltd on Tuesday reported a 20.1 per cent increase in profit after tax (PAT) to Rs 379.8 crore in the March quarter...
4 dental health myths that need to die in 2023A guide to how we mess up our dental hygiene.
Are teeth whitening toothpastes safe & effective? It depends on your enamelActivated charcoal, another ingredient in whitening toothpastes, can damage enamel & gums.
Dental startup Toothsi raises $40 million funding led by Eight Roads Ventures and othersOther investors who participated in the round include the family office of Medlife cofounders - Prashant Singh and Tushar Kumar and existin...
Toothpaste sales see uptick following increase in demand for specific-use flavoursThe market is fast moving from generic all-in-one toothpastes to more need-based offerings such as whitening, mint & herbal flavours, and t...
Don't let the festive food-indulgence harm your teeth: Here's what you can doYou don't have to give up on sweets, rather just follow a few simple steps to keep your teeth healthy.
Adman Hegarty chews on Pierce Brosnan’s paan masala ad controversyRenowned adman Sir John Hegarty on why there has to be some logic to Pierce Brosnan endorsing paan masala.
Pan Bahar to continue featuring Pierce Brosnan in its advertisementsThe former James Bond star, who industry insiders said has pocketed $2 million for two years to endorse Pan Bahar.
Pan Bahar reaches out to Pierce Brosnan’s team to sort out advertisement rowBrosnan had appeared on the front page of top newspapers earlier this month promoting Pan Bahar, triggering a controversy as pan masala oft...
Pan Bahar ad leaves a bad aftertaste, Pierce Brosnan is 'shocked and saddened'The Bond supersleuth has said that he was not aware of the harmful health effects of the pan masala.
Seven foods that are bad for your teethSome foods can cause enamel erosion that could lead to increased teeth sensitivity to hot, cold, sweet and sour.
10 tips to keep your teeth healthyDrink plenty of water. It is a natural mouthwash that can help reduce stains left by coffee, soda and red wine.
Foods that are good and bad for your teethThere are some foods that are especially harmful for your teeth and having these can lead to several problems.
Salons witness rise in footfall ahead of Valentine's DayBeauty salons in Lucknow have witnessed 25-40 per cent rise in footfall as young men and women are rushing to get the perfect look on Valen...
- Special purpose foods to come under govt scanner
Are slimming cereals, rejuvenating sports drinks and tooth-whitening chewing gums for real? Consumers are about to find out.
- Aesthetic dentistry to help you wear designer smiles
Aesthetic dentistry is coming of age, reflected by dental clinics mushrooming everywhere as children and adults alike are getting more appe...
- Retailers to give oral care goods branded edge
With sales of private labels picking up in India, retail chains like Subhiksha, Spencer’s and Big Bazaar are planning to replicate the conc...