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TOO MUCH TOOTHPASTE
Psychology says people who forget what to buy after reaching the store are not absent-minded: Why the brain temporarily loses information during everyday tasksPsychology suggests that people who forget what they intended to buy after arriving at the store are rarely absent-minded. More often, they...
The World Cup Reminds Us of the Animal Origins of FootballPigs' bladders were once a versatile tool, serving as containers for lard, preserves, and even in scientific and medical applications. Thei...
India vs USA grocery stores: American woman living in India says 'too many choices' leave her overwhelmed. Check out her videoAn American mother's viral social media post highlights the stark contrast between Indian and US grocery stores. She observed Indian market...
Last-minute hacks to remove stains from clothes: From perfume marks to tea, coffee, ink or lipstick stains, easy tricks most people use that actually work quicklyStains on favourite clothes can be a morning disaster. Fortunately, simple household items can quickly remove common spills like coffee, oi...
Why Your White Shoes Never Stay White And The Simple Fixes That Actually WorkThere’s no second thought about the popularity of white shoes in our everyday wardrobe. There are several reasons behind it, including thei...
Is using too much toothpaste harming your teeth? LA periodontist with 25 years’ experience shares the right amount you should useIs too much toothpaste harming your teeth? Dentists are warning that using too much toothpaste, especially in children, can lead to dental ...
Are teeth whitening toothpastes safe & effective? It depends on your enamelActivated charcoal, another ingredient in whitening toothpastes, can damage enamel & gums.
Is brushing your teeth for two minutes enough? Here's what the evidence saysThe aim of brushing our teeth is to reduce as much plaque on each tooth as possible.
GST relief for pharma samples, discount offersClose to two years after GST was launched, the finance ministry sought to provide some answers on the question of discounts and freebies.
Tooth sensitivity bothering you? Bust these myths first to feel wellCavities cause sensitivity, brushing right after meals is good: 5 myths you need to bust about oral care.
How GST impacts FMCG firmsThe FMCG companies, whose tax incidence has come down under the GST regime, are likely to pass it on to the consumers in the form of lower ...
Patanjali: Indian FMCG's new BaahubaliThe Baba Ramdev-led company clocked revenue of Rs 10,561 crore in FY17, making it the second-largest pure-play FMCG player after market lea...
Colgate gets aggressive to edge out P&G’s newly launched Oral B toothpaste“Several large retailers haven’t even stocked P&G’s new toothpaste as the margins offered were lower than Colgate and GSK,”
- Shahs to drop Anchor's oral care portfolio; Emami close to buying toothpaste brand
Mumbai-based consumer products Anchor Healthcare has had several rounds of discussions with the Kolkata-headquartered Emami to sell its ora...
Amway challenges biggies, beats Nivea, L'Oreal in sizeDirect selling company Amway now outsells several mainstream brands in select segments.It has outgrown multinationals like L'Oreal, Nivea a...
- Challenger brands upset global stars' launch plans
A clutch of brands across categories like biscuits, noodles, toothpaste and soaps is upsetting the applecart of established ones by getting...
- FMCG cos see return of ‘premium’ demand
HUL, P&G, GSK, Marico launch premium brands as rising incomes & economic confidence bring back buyers.
- Skincare, noodles, tea push FMCG sales
Fast-moving consumer goods have started moving swiftly once again with April recording the highest sales growth in eight months.
- Dishum, dishum: SRK to fight for Pepsodent
Hindustan Unilever has roped in Shah Rukh Khan to promote its flagship oral care brand Pepsodent that has been losing marketshare to rival ...
- You will be paying for FMCG ceasefire
Prices of select brands across FMCG are up by 5%-20%, thanks to a steep surge in input and freight costs.