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What is maxxing? Meaning, history and why it beat unc and affordability to become 2026 Word of the YearFrom improving physical appearance to optimising sleep and AI use, “maxxing” has become shorthand for pursuing something to its fullest. Di...- Rising AI costs force companies to cap spending, says Goldman SachsIn ‘Connecting the Dots’ report, Goldman Sachs highlights how businesses are controlling AI bills by setting usage limits, removing tools t...
- AI companies need billing decisions in milliseconds, not monthly invoices: Flexprice CEO Manish Choudhary“Pricing is no longer just a commercial decision, it has become part of the product’s runtime behaviour,” Choudhary told The Economic Times...
- Rippling cofounder Prasanna Sankar unveils Vorflux, raises $15 millionPrasanna Sankar, Rippling cofounder, has launched Vorflux, an AI autopilot for software engineering. The startup aims to automate the entir...
- Let's minimise tokenmaxxing: India's next AI breakthrough will come from efficiency, not bigger modelsIndian organizations must optimize AI token usage for efficient and sustainable deployment. Maximizing token consumption is a flawed proxy ...
- AI is creating a 'Darwinian moment' for employees: Palo Alto CEO Nikesh AroraPalo Alto Networks CEO Nikesh Arora declared a 'Darwinian moment' for businesses, stating 90% of employees lack AI proficiency. His remarks...
- Open and shut source case: There’s method in Palantir CEO Alex Karp’s ‘mad’ outburst against Big AI overselling corporatesPalantir CEO Alex Karp has fiercely criticized the US AI industry, particularly OpenAI and Anthropic, for their token-based pricing and 'ov...
- Palantir CEO Alex Karp called out AI tokenmaxxing, and the internet is not holding backKarp's comments were blunt enough on their own, but it was his read on enterprise psychology that resonated with social media. He said comp...
- Palantir CEO slams OpenAI, Anthropic's token modelPalantir CEO Alex Karp has slammed the token-based pricing of AI giants like OpenAI and Anthropic, arguing businesses are wasting money wit...
- Cheaper AI is better: Soaring bills are reshaping how businesses choose modelsTop executives such as Microsoft's Satya Nadella, Palo Alto Networks' Nikesh Arora and Coinbase Global's Brian Armstrong have said smaller,...
- Kunal Shah’s WhatsApp win; India bourses insulated from AI boomIn bagging the top job at WhatsApp, Cred’s Kunal Shah has done what no Indian entrepreneur could do. This and more in today’s ETtech Top 5.
- As AI adoption grows, token consumption comes under close scrutinyBusinesses are facing hefty AI bills, prompting a shift from simply counting AI tokens to scrutinising their actual value. Companies are no...
- Kunal Shah heads to Meta; New-age IPO playbookHappy Tuesday! Kunal Shah has taken over as WhatsApp's chief, while Meta backs Cred in a major funding deal. This and more in today’s ETtec...
- Companies need flexibility, choice as AI becomes a geopolitical issueIndia is one of the fastest growing markets for Databricks, and last year the firm announced a $250 million investment in India to ramp up ...
- Peak XV rejigs Surge; Digital lenders power through slowdownHappy Monday! Peak XV Partners is rebooting Surge after executive exits and a broader strategy reset. This and more in today’s ETtech Morni...
- After the AI binge, companies balk at soaring billsArtificial intelligence is becoming more expensive as companies rethink their initial embrace. The era of "subsidized intelligence" is endi...
- Company racks up $500M Claude AI bill in one month after putting no usage limits on employee licensesA firm's unchecked AI spending led to a staggering $500 million bill in a single month due to unlimited employee licenses for platforms lik...
- AI costs spiral as firms lose spending controlCompanies are facing massive AI bills, with one firm reportedly spending $500 million in a month on Claude AI due to unchecked usage. Sever...
- OpenAI to invest in YC startups using $2 million worth of tokens; here’s what it meansOpenAI is providing two million dollars worth of tokens to each startup in the current Y Combinator batch. This initiative aims to accelera...
- After vibe coding, what is vibe physics? Anthropic's Claude can research like a grad studentClaude’s performance in an experiment by a Harvard professor shows that AI models are beginning to reshape scientific workflows, dramatical...
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