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THUMS UP SALES
Coca-Cola explores listing of India bottling unit in 2027Coca-Cola is planning a major move in India. The beverage giant is preparing to list its Indian bottling unit, Hindustan Coca-Cola Holdings...- Diet coke runs dry in Indian cities as Iran war triggers aluminium can shortageDiet Coke is disappearing from shelves across major Indian cities. A global shortage of aluminium beverage cans, exacerbated by the Iran wa...
- Snacking while binge-watching? OTTs, brands smell opportunitySnack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailore...
- Manu Bhaker signs 1-year deal with Thums UpBeverage maker Coca-Cola has signed Paris Olympics medallist Manu Bhaker for a one-year endorsement deal worth Rs 1.5 crore for its Thums U...
- Coke is still a challenger brand in India and that mindset helps: John Murphy, Global President, Coca-ColaIndia is a top-five volume growth priority market for the Atlanta, US-based company. Coke still trails Thums Up cola and Sprite in India - ...
- Soft drinks market: Thums Up hits a decade-high market share of 20%While Thums Up has been category leader among carbonated drinks for some years now, the brand is currently enjoying its biggest lead in the...
- Maaza turns the fastest growing brand for Coca-ColaThe company is stepping up nutrition as a core growth vertical globally as well as in India, and is investing heavily in dairy and glucose-...
- Thums up picks Shah Rukh, sets stage for SRK-Salman showdownThe new commercial featuring SRK is themed somewhat around his soon-to-be released movie Pathan, which also marks the actor's return to Bol...
- Thums Up becomes a billion-dollar brandBrand Thums Up was launched almost 45 years ago in 1977, after Coca-Cola had exited from the Indian market after the then Morarji Desai gov...
- Pepsi goes low on sugar and high on fizz“Pepsi has traditionally been a sweeter drink, compared with rivals Coke and Thums Up. This is a move aimed at closing in on the category l...
- Expect Thums Up to be $1 billion brand in 2 years: Coca-Cola India
- Coca-Cola’s biggest bottling arm in India posts lowest sales & profit growth in 3 yearsThe maker of Thums Up and Sprite drinks took a beating in its profitability as well, with profits down to about Rs 278 crore from nearly Rs...
- Coke eyes rural push to topple Pepsi in 1 yearHaving the top three largest selling brands from its portfolio will help Coca-Cola achieve its 2020 target of doubling revenues to $200 bil...
- Coca-Cola ropes in Deepika Padukone as its face to boost market shareA face of rival Pepsi cola till 2008-09, Deepika will not be allowed to endorse an aerated beverage anywhere else in the world.
- Parle Agro launches India’s first coffee carbonated drinkIn an exclusive interaction with ET, Prakash Chauhan said his firm is initially targeting 5% share of CSD market with Café Cuba. Edited exc...
- PepsiCo sales growing twice as fast as Coca-ColaIncrease in home penetration & sharper focus on rural markets help PepsiCo narrow the gap with its cola rival in the Indian market.
- PepsiCo to launch low-calorie cola within a month to take on market leader Thums UpPepsiCo will throw a fresh challenge at Coca-Cola within a month or so by launching its second cola, Pepsi Max, which will be pitted agains...
- Fizzier Pepsi looks to steal Thums Up's thunderThis is the latest in a series of attempts by PepsiCo to break Thums Up's hold in India's Rs 7,500-crore soft drink market.
- May showers wash away cola salesSales of the two cos’ flagship brands declined 15-17% in April-May over the same period last year.
- Sprite steals the thanda from CokeThums Up scales up to the top position followed by Sprite leaving Coke at the third position.
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