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TEQUILA POPULARITY IN INDIA
India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- 'Nao' is the time: Why Diageo India is backing this Indian craft gin producerAnand Virmani, Co-Founder & Master Distiller, Goa-based Nao Spirits & Beverages, explains how they marketed India’s first craft gin, Greate...
- Actor Rana Daggubati’s tequila brand Loca Loka to debut in India this NovemberThe premium spirits brand plans to tap duty-free stores first at the airports, leveraging this route as a high-margin discovery channel.
- Raising the bar: Why Indian agave spirits are calling the shotsAn evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...
- New cocktails raise the bar: Pubs experiment with exotic ingredients to boost on-trade channel salesBars in India are experiencing a cocktail renaissance, driven by premium liquor and innovative mixology. Unique cocktails featuring local a...
- Harrdy Sandhu detained: Why did Chandigarh police take him into custody? Here’s what happenedPunjabi singer Harrdy Sandhu was reportedly detained by Chandigarh police while performing at a fashion show in Sector 34 due to a lack of ...
- Indians raise a toast to wines and premium spirits amid changing tastesIndian whisky drinkers are embracing wines and premium spirits, driving a "premiumisation" trend. Moet Hennessy India sees growth opportuni...
- Beer brands missing from Delhi bars, restaurants. Here's whyDelhi faces a beer shortage, impacting sales at various venues. Sudhakar Banerjee notes the absence of popular beer brands at a niche resta...
- Tequila’s flexibility in building tongue-popping cocktails makes it the darling of distillers and bartendersThough the lineage of tequila goes back to 1000 BCE, to the land of Aztecs (Mexico), where it was once popular as pulque, modern-day master...
- From party ender to party soul: Tequila now fastest-growing alcohol segment in IndiaTequila, once a party staple involving a lick of salt, a shot, and a lime wedge, is evolving. It's now sipped neat, on the rocks, with soda...
- From cup to the martini glass: How tea-infused cocktails are brewing a stormWhile white spirits and tea are gaining ground, whiskys and bourbons are not far behind.
- Not just your breakfast mainstay: Here's why tomorrow will be an egg-citing dayThis Friday, some Bengaluru restaurants have planned a few ideas centred on egg recipes to celebrate World Egg Day.
- Raising a toast: Here's how Goa's local liquors like feni are getting a makeoverSlowly, feni and other Goan liquors seem set for an image makeover — like urak, the milder, delicious first distillate of the cashew spirit...
- Priyanka Chopra just showed the world how to do a tequila shot rightThe actress was on The Ellen DeGeneres show to promote season 2 of her TV show, Quantico, when she had her 'bottoms up' moment.
- In Bengaluru, tea emerges as a popular add-on in cocktailsJasmine, chamomile, oolong and green teas are steadily being stirred up with whisky , tequila, vodka and gin.
- Top five liqueurs that you must try in 2016A liqueur is typically a strong and sweet alcoholic beverage made with a distilled spirit like vodka, rum or whiskey.
- European wines seek geographical indication tag with India proposing a steep duty cutEuropean wine brands are making beeline for geographical indication registration in India. Of the 227 applications received, 125 are from EU
- Premium wine makers eyeing the Indian marketPremium wine makers are eyeing the Indian market, as the well-travelled consumer becomes more open to experimenting with food and drink
- Brown-Forman set to give tequila market a shotIndian tequila market a shot by introducing a range of premium tequilas here.
- Young Indians turn to white spiritsIt's a toss-up between a margarita with tequila, Cointreau & a caprioshka with vodka, mint & lemon.
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