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TELECOM OPERATORS RCS
Airtel, Google team up to block spam on enhanced messaging serviceAirtel and Google have joined forces to curb spam in RCS messages, marking a global first by integrating Airtel’s spam filters with Google’...02 Mar, 2026, 11.59 AM IST- Airtel, Google partner to check spam in messages with web linkBharti Airtel is partnering with Google to deploy an AI-enabled spam protection tool on Google's messaging platform. This collaboration aim...01 Mar, 2026, 08.08 PM IST
- RCS messaging caught in regulatory gray area after SIM verification orderIndia's SIM binding mandate has created regulatory ambiguity for Rich Communication Services (RCS). Experts highlight RCS's dual nature, us...19 Dec, 2025, 12.31 PM IST
- Airtel, Google reunite to roll out RCS messaging in IndiaBharti Airtel has partnered with Google to offer Rich Communication Services (RCS) messaging, a move that brings all major Indian telcos on...08 Dec, 2025, 11.31 AM IST
- Apple ties up with Jio to enable 'RCS' messaging service on iPhonesApple has partnered with Reliance Jio to introduce Rich Communication Services (RCS) on iPhones in India, enabling Jio users to exchange iM...27 Aug, 2025, 12.16 PM IST
- MeitY to lead efforts to curb spam calls from OTT platformThe Ministry of Electronics and Information Technology will spearhead a campaign. This campaign aims to combat spam and scam calls. These c...26 Apr, 2025, 12.38 AM IST
- Apple’s blue bubble chat to pop up on Indian android phonesApple is negotiating with Google to bring its rich communication services (RCS) messaging to Indian users, allowing cross-platform compatib...17 Mar, 2025, 09.22 AM IST
- Google eyes WhatsApp's business message crown, pilots RCS-search linkupGoogle is piloting RCS integration with Search in India, allowing users to contact businesses directly via AI-powered chat, challenging Wha...04 Feb, 2025, 06.00 AM IST
- India's business messaging market set to hit billion-dollar revenue mark in 2025India's business messaging market will exceed $1 billion by 2025. Growth will be driven by WhatsApp Business and RCS. Innovations like Appl...10 Jan, 2025, 05.36 PM IST
- Tech firms say using centralised blockchain to control spam impossible for OTTsTech companies have rejected telecom operators' demands to regulate OTT messaging platforms like WhatsApp for spam control. They argue that...16 Dec, 2024, 08.01 AM IST
- WhatsApp cuts business messaging prices to counter SMS, Google's RCSMeta's WhatsApp has reduced business messaging prices by 16-97% across several countries, including a 63% cut in India, to counter competit...23 Jul, 2024, 07.23 AM IST
- RCS Messaging: Decoding Apple's next move to compete with Google and WhatsAppApple's announcement to enable RCS messaging in iMessage with iOS 18 upgrade, enhancing communication features for Android users. RCS, a GS...15 Jun, 2024, 02.16 PM IST
- ET Explainer: How will Apple's RCS support for SMSes improve user experienceRCS is an interactive messaging protocol which enables features such as two-way communication, exchange of text/pictures/videos, group conv...15 Jun, 2024, 12.19 AM IST
- Trai dials handset cos, telcos, digital platforms to discuss RCS messagingTrai addressing challenges with RCS messaging, including differentiation from SMS on iPhones, regulation discrepancies, and telco partnersh...21 Apr, 2024, 03.33 PM IST
- Google pushing an alternative to WhatsApp enterprise messagingGoogle is pushing an alternate mobile phone messaging system in the country that could disrupt the growing use of WhatsApp by enterprises f...14 Feb, 2024, 09.10 AM IST
- Google disables RCS ads in India due to flood of spam from businessesAccording to TechCrunch, RCS stands for Rich Communication Services, and it is the result of a collaboration between a number of industry p...05 Jun, 2022, 04.26 PM IST
- India can be a 1 GB society, says Idea MD Himanshu Kapania“Technologically , it's possible for us to be on par with the world (broadband speeds), but spectrum prices need to be nominal to achieve i...29 Feb, 2016, 07.11 AM IST
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