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TEETH WHITENING TOOTHPASTES
How to Get Coffee Stains Out of EverythingCoffee stains can be a nuisance on clothes, carpets, and even teeth. However, science provides simple, effective methods to tackle these ma...
Why enamel protection is becoming central to everyday oral careEnamel protection is emerging as a critical focus in everyday oral care as dentists highlight rising cases of enamel erosion linked to mode...
Is using too much toothpaste harming your teeth? LA periodontist with 25 years’ experience shares the right amount you should useIs too much toothpaste harming your teeth? Dentists are warning that using too much toothpaste, especially in children, can lead to dental ...
Mamaearth parent invests in Couch Commerce to boost oral care playHonasa Consumer will invest Rs 10 crore for a 25% stake in Couch Commerce. The investment will be done through compulsorily convertible pre...
8 natural ways to keep your teeth clean without a toothbrushDiscover simple, effective, and natural methods to maintain fresh breath and clean teeth—no toothbrush needed
After brush with Ayurveda, Colgate back to core: CEO Noel WallaceColgate-Palmolive's global CEO, Noel Wallace, admitted that the company had become sidetracked by focusing on the Ayurvedic segment in Indi...
4 dental health myths that need to die in 2023A guide to how we mess up our dental hygiene.
Are teeth whitening toothpastes safe & effective? It depends on your enamelActivated charcoal, another ingredient in whitening toothpastes, can damage enamel & gums.
D2C oral beauty, wellness brand Perfora raises $1 million in funding led by SaucePerfora will use the funds to build its team, introduce a range of innovative oral care solutions, strengthen its brand positioning, and ex...
Colgate expects higher agri prices to spur rural recoveryIndia's villages, which contribute around 35% to overall FMCG sector sales, saw growth declining since September last year as steep inflati...
Big opportunity in longer term for premiumisation strategy in India: Colgate PalmoliveAbout 65% of Colgate Palmolive's addressable population live in markets, where average people brush their teeth less than one time a day. I...
New products likely to lift Colgate fortunesIn FY20, its revenue growth was muted followed by a mere 1% growth in the first half of FY21. However, the trend may reverse since analysts...
Don't let the festive food-indulgence harm your teeth: Here's what you can doYou don't have to give up on sweets, rather just follow a few simple steps to keep your teeth healthy.
Patanjali under lens for misleading advertisingRamdev promoted FMCG company Patanjali has found itself under the scanner of the country's advertising watchdog again.
Seven foods that are bad for your teethSome foods can cause enamel erosion that could lead to increased teeth sensitivity to hot, cold, sweet and sour.
10 tips to keep your teeth healthyDrink plenty of water. It is a natural mouthwash that can help reduce stains left by coffee, soda and red wine.
Foods that are good and bad for your teethThere are some foods that are especially harmful for your teeth and having these can lead to several problems.
FMCG companies rush to fill gaps in marketPost-shampoo conditioners, and now specialized hair oils, have got introduced to fill in certain gaps that marketers have only recently spo...
Toothpaste companies rush to brush up on whiteWith its 'Visible White' variant, where Colgate-Palmolive claims to offer whiter teeth in just a week, the company joins HUL's Pepsodent an...
Basic toothpaste loses sparkle as buyers seek extra benefitsWhite toothpaste share falls below 50 pc for the first time; value-added oral care pie grows fastest in more than a decade.