Don't ever want to eat bugs for lunch? Think again as new study will shock you with its eye-opening findingsDon't ever want to eat bugs for lunch? New study shows you may want to try it. A new research study published by the American Psychological...
20 Jun, 2026, 03.29 AM IST
Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
18 Jun, 2026, 10.25 AM IST
From roaring crowds to FIFA World Cup absence: What’s holding India back from football’s biggest stage?India's FIFA World Cup aspirations remain distant. Despite widespread passion, the nation struggles to produce elite footballers. Experts p...
08 Jun, 2026, 01.33 PM IST
IPL: RCB played in all matches that had over 400 million viewersRoyal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...
08 Jun, 2026, 12.38 AM IST
JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
02 Jun, 2026, 11.40 PM IST
Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
27 May, 2026, 01.18 PM IST
Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
25 May, 2026, 11.53 AM IST
IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
22 May, 2026, 05.52 PM IST
IPL 2026: Did Langer-Moody duo completely mess up Lucknow Super Giants' combinations?Lucknow Super Giants experienced a disappointing IPL season. Confused selections and questionable team combinations plagued the franchise. ...
20 May, 2026, 01.17 PM IST
IPL 2026: 'Trying to stay in the hunter mindset,' Mo Bobat on RCB's charge to play-offsRoyal Challengers Bengaluru maintains a "hunter mindset" after their IPL title win. Director of Cricket Mo Bobat emphasizes this approach t...
19 May, 2026, 01.14 PM IST
No broadcaster for World Cup? What FIFA’s India standoff could really costAs FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...
18 May, 2026, 10.39 AM IST
20-30 percent increase in IPL media rights won't be surprising: Punjab Kings co-owner Mohit BurmanAs IPL franchise valuations skyrocket, they are aligning with the elite global sports leagues, signaling a promising shift in the landscape...
16 May, 2026, 05.34 PM IST
TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
15 May, 2026, 12.35 PM IST
Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
09 May, 2026, 09.39 PM IST
I know cricket is India's No.1 sport but basketball has potential too: NBA legend Vlade DivacNBA legend Vlade Divac visited New Delhi to promote basketball. He interacted with over 100 children at an event. Divac expressed surprise ...
08 May, 2026, 02.50 PM IST
India reaffirms ban on bilateral sports with Pakistan, allows participation in multilateral eventsIndia's sports ministry has confirmed that bilateral sporting events with Pakistan remain suspended. However, athletes from both nations ca...
06 May, 2026, 11.30 PM IST
Ban on bilateral sports with Pakistan to continue, multi-national events exempted: MinistryThe Indian Sports Ministry has reinforced its stance, keeping the ban on bilateral sports relations with Pakistan intact. However, Pakistan...
06 May, 2026, 05.08 PM IST