Hollywood, Bollywood and AI: Who controls storytelling now?The landscape of entertainment is undergoing a dramatic transformation, thanks to artificial intelligence. Enhanced AI technologies are now...
29 May, 2026, 10.27 AM IST
Hit or flop? AI slop is here to stayThe internet’s new junk food is here. Tanya Pandey & Himanshi Lohchab find out why AI slop is flooding your feed and shrinking your attenti...
26 May, 2026, 06.00 AM IST
In 1907, a chemist tried replacing shellac for cables and searched for a better wire coating, which ended up creating the world’s first synthetic plasticA chemist named Leo Baekeland sought an alternative to shellac in 1907. His research led to Bakelite, the first synthetic plastic. This mat...
23 May, 2026, 06.43 PM IST
In the 1950s, one stubborn chemical spill at a 3M lab sparked the idea behind ScotchgardAn accidental lab spill in the 1950s led to the creation of Scotchgard, a revolutionary stain-repellent fabric protector. Developed by 3M a...
20 May, 2026, 04.08 PM IST
IT rules amendments may create obligations outside law: NasscomIndustry body Nasscom and digital rights groups argue that draft IT second amendment rules shouldn't create new obligations outside the IT ...
11 May, 2026, 06.00 AM IST
Why Some Parents in Finland Want Their Kids to Play in Dirt AgainA Finnish study transformed daycare playgrounds into biodiverse natural habitats, replacing traditional equipment with soil, plants, and fo...
11 May, 2026, 03.30 AM IST
Fervent and fake: High-glam AI avatars boost Trump ahead of midtermsClad in swimsuits or military fatigues, the blonde women lavish praise on President Donald Trump and tear into his rivals -- but these infl...
10 May, 2026, 10.23 PM IST
Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
10 May, 2026, 12.37 PM IST
India's protein supplements market reaches $912.9 million in 2025 as demand grows for gut-friendly, additive-free formulationsMumbai (Maharashtra) [India], India's protein supplements market reached approximately USD $912.9 million in 2025, according to IMARC Group...
09 May, 2026, 02.40 PM IST
Mexico city’s century-old sinking problem is accelerating under modern strainMexico City is sinking at an alarming rate, with some areas dropping nearly half an inch monthly, revealed by NASA's NISAR satellite. This ...
08 May, 2026, 12.04 PM IST
AIrt for art's sake can still be artisticThe landscape of art is revolutionizing thanks to AI advancements. Despite the stunning creations AI can produce, we must be cautious about...
03 May, 2026, 11.01 PM IST
ET Prime Special Series: Multibagger or Bankrupt - Part 56: An acquisition, a divestment, and a JV for EV. Ready for re-rating?Bulls argue this company is becoming a complete mobility-platform supplier in India: Power solutions and aftermarket, braking and safety. B...
29 Apr, 2026, 09.24 PM IST
The One Thing in Your Bedroom That Quietly Collects Moisture All NightYour bed becomes a moisture zone each night. Breathing and sweating release water, trapped by bedding. This increases bedroom humidity, lea...
23 Apr, 2026, 05.12 PM IST
The Laundry Habit That’s Secretly Damaging Your ClothesYour clothes wear out more from washing than from wearing. Hot water and long cycles damage fabrics and release microfibers. Hard water als...
23 Apr, 2026, 05.11 PM IST
India craves a sweet fix for crude addiction. Can it work?India is rapidly expanding its use of ethanol, a sugar-based fuel. This strategy aims to cut reliance on imported crude oil and boost farme...
23 Apr, 2026, 03.47 PM IST
Microplastics in India’s agriculture: A growing problem demanding urgent actionA new roadmap by NAAS emphasises national monitoring, improved waste management, and biodegradable alternatives to combat the growing crisi...
11 Apr, 2026, 06.52 PM IST
AI’s shadow over modern battlefields: Why India must prepareWarfare is rapidly changing with artificial intelligence. AI is now a key part of military decisions and operations. For India, this means ...
10 Apr, 2026, 01.57 PM IST