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SYLVESTER DACUNHA
Sylvester daCunha, creator of the Amul Girl campaign, passes awayThe doyen of Indian advertising, Sylvester daCunha - who created the lovable Amul Girl 'utterly butterly' campaign in 1966, passed away lat...21 Jun, 2023, 07.18 PM IST- Amul Girl turns 50: Meet the three men who keep her goingThe Amul campaign was started by daCunha’s father Sylvester daCunha in 1966 along with illustrator Eustace Fernandes and Usha Katrak, among...16 Oct, 2016, 11.16 AM IST
- Amul advertising: Verghese Kurien's thought leadership behind brand buildingVerghese Kurien attributed Brand Amul's success to its ability to honour its 'contract with consumer'.10 Sep, 2012, 10.51 AM IST
- Verghese Kurien, the man who made Amul a $2.5 bn entity, passes awayVerghese Kurien, who passed away at the Muljibhai Patel Urological Hospital today headed the GCMMF for several decades.09 Sep, 2012, 05.02 PM IST
- ET enters its 50th yearIn the lead-up to ET's 50 birthday next March 5, your paper will hold a series of seminars and debates to arm you with ideas that will defi...05 Mar, 2010, 01.48 PM IST
- Utterly Amul: The naughty turns fortyThe Amul girl, apart from promoting a $1-billion brand, has been bringing smiles to over 2.5 million Gujarat farmers. India's top ten telev...03 Oct, 2007, 03.17 PM IST
- Utterly Amul: The naughty turns fortyThe sales figures of Amul butter have jumped from a few lakh rupees in 1966 to over Rs 500 crore now.03 Oct, 2007, 05.00 AM IST
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