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SWADESHI WHISKY
Whisky, no more a colonial hangoverIndia's whisky scene is experiencing a remarkable 'swadeshi' boom, with domestic premium brands like Indri and Rampur rising in popularity,...- Swadeshi 2.0: India is no longer just a market, it’s a makerIndia is in the middle of a Swadeshi 2.0 moment. Trade tensions abroad and a booming consumer market at home are pulling global manufacture...
- How regional soft drinks makers are making a mark in a market dominated by MNCsThe name Sosyo is unlikely to ring a bell unless you have been to Gujarat, the home turf of the 93-year-old brand. Manufactured by the Sura...
- India to save Scotch from the rocks?With Scotch on the rocks because of beaming bourbon sales, it is quite appropriate that our Indian affinity for ‘the water of life’ is perk...
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