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SURROGATE ADVERTISING GUIDELINES
Working on rules for regulating online ads: MIB tells parliamentary panelThe Ministry of Information and Broadcasting (MIB) is developing rules to regulate online advertisements, incorporating ethical guidelines ...- The fun, harmless double entendre world of surrogate advertisingThe phenomenon of surrogate advertising is risining in which companies cleverly promote prohibited products like alcohol by using alternate...
- Offshore betting ads concerning, says ASCI amid increased scrutiny on betting appsThe Advertising Standards Council of India (ASCI) has expressed concerns over the advertising of betting apps featuring well-known celebrit...
- MIB asks state chief secretaries to impose ban on outdoor media online betting adsThe letter follows similar advisories issued by the MIB against advertisements run by online betting and gambling platforms on TV, print, a...
- IB Ministry issues fresh Advisory warning against advertisements of betting, gamblingThe Ministry had earlier issued Advisories in the months of June and October 2022 stating that betting and gambling are illegal, and hence ...
- Liquor brands get notices over surrogate advertisingAdvertising for liquor has been banned in the country since 1995 but companies often use brand names on unrelated products to help with rec...
- Draft framework to counter fake reviews, ratings on ecommerce websites readyThe rampant practice of fake or unverified reviews make it impossible for consumers to differentiate between actual and paid reviews of pro...
- Govt readies draft norms to counter fake reviews on sitesThe pandemic, especially, saw massive escalation of ecommerce. A report by Redseer Strategy Consultants said online sales (or gross merchan...
- Ensure strict compliance of surrogate Ad norms: Centre"It has been observed that many alcoholic spirits and beverages are being advertised under the garb of music CDs, club soda and packaged dr...
- Govt warns industry & advertising associations to comply with surrogate advertisement normsThe consumer affairs ministry said, "It has been noticed that these guidelines are not being strictly complied with by the concerned entiti...
- Govt panel to develop framework on checking fake, deceptive reviews in e-commerceUnder the provisions of the Consumer Protection Act, 2019, a Central Consumer Protection Authority (CCPA) has been established, w.e.f July ...
- Liquor companies seek clarity on surrogate adsAdvertising industry executives said the guidelines require clarity, in the absence of which the role of agencies representing these brands...
- Govt's latest ad guidelines similar to ASCI's, but legally binding now: ExpertsThe guidelines increase the onus on celebrities endorsing brands. They need to undertake due diligence regarding any misleading claims and ...
- Celebrities will now have to declare stakes in brands they endorseThe consumer affairs ministry notified the guidelines late Thursday, making them effective immediately. These will be applicable to adverti...
- Govt issues new guidelines to prevent misleading ads; bans surrogate advertisementsThe Government of India has issued new guidelines for fair advertising, while on the other hand surrogate advertisements are prohibited. Th...
- Government releases draft guidelines on advertising; to treat non-legible disclaimers as misleading adsCelebrity endorsements through personal tweets, blogs, posts and other testimonials should be based on adequate information about or experi...
- Beck’s Ice ad takes a dig at KingfisherExperts feel the ad might be able to create a buzz in the market, but is unlikely to impact rivals’ sales.
- EC says Modi's biopic may have violated model code of conduct, issues notice to creatorsThe makers of the movie have been given time till Saturday to respond.
- Vague guidelines help liquor cos promote brands via Facebook, Twitter and other digital platformIndian alcohol companies have been using Twitter and Facebook for a while now and have now graduated to branded content on the digital plat...
- Clean & Clear: Surrogate ads may face blackoutThe health ministry and the information and broadcasting ministry will review all such advertisements later this month.
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