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SUPER PREMIUM BEER
Foreign whisky sales slow for second straight year as post-pandemic boom fadesGrowth in imported whisky sales slowed for a second consecutive year in 2025 across Scotch, Irish, Japanese and American categories, reflec...- India's premium liquor boom defies global slowdownIndia's demand for premium liquor is surging. This trend defies global patterns where consumers are buying less expensive options. Despite ...
- Budweiser brewer plans to enter new segments in IndiaGlobally, brewers including Heineken and Carlsberg have steered clear of spirits segments and at most have only ready to drink products in ...
- Budweiser is now the largest brand in our Indian portfolio: Anheuser-Busch InBev Asia UnitThe Belgian drink and brewing company, which produces a fourth of the world’s beers, generated more than a third of its sales from premium ...
- These new beers are making their India entry this seasonAccording to a report by Euromonitor International last year, there is likely to be a further rise of craft beers in India this year.
- Luxury beer gives pub city Bengaluru's hip crowd a new highBengaluru-born Kingfisher, India's largest beer brand, recently launched its first luxury beer brand, Ultra Max, priced at Rs 150 for 650 m...
- Super premium beers to contribute 25% to UBL sales by 2020Liquor firm United Breweries Ltd (UBL) expects its super premium beer brands to contribute 15 per cent to its total sales by volume and 25 ...
- Spanish brewer Mahou-San Miguel to Invest Rs 120 crore in IndiaThe company, which controls more than a third of Spanish beer market, entered India three years ago by acquiring 50% stake in Arian Breweri...
- Premium international beer brands bet big on India; shed the beverage’s summer drink imageBeer makers are pushing products in the non-summer months by associating with sporting and musical events.
- We have created new categories within strong beer: Soren Lauridsen, MD, Carlsberg IndiaWithin five years of setting up domestic operations, Carlsberg India claims to the third largest beer brand in the country (excluding the T...
- Magnum becomes costliest beer in India, costs Rs 150 for 650mlMagnum has been launched to appeal to strong beer guzzlers who want to trade up, industry insiders say. Magnum is priced at .
- India's second-largest brewer SABMiller to roll out iconic American beer Miller High Life & Foster's StrongWhile Miller High Life was launched in Mumbai and Pune this month, Foster’s Strong has been rolled out in Punjab, Haryana and Chandigarh.
- Carlsberg launches 'Carlsberg Elephant' in IndiaCarlsberg India, a unit of Denmark-based Carlsberg Group, today launched its super premium strong beer 'Carlsberg Elephant' in the Indian m...
- UB betting big on beer brand Heineken to take on Danish brewer CarlsbergThe country's largest brewer has brought down the prices of Heineken by 40% and plans to roll it out in Kolkata, Goa and Uttar Pradesh next...
- UBL to expand market for Heineken brand in IndiaUnited Breweries today said it is embarking on a major expansion drive for Dutch partner Heineken's beer brand in India.
- United Breweries launches super-premium beer HeinekenUnited Breweries introduced locally brewed and botted Heineken lager in Mumbai and Pune this month and will roll it out across 7-10 other m...
- Carlsberg launches super premium strong beerThe Danish company will brew Carlsberg Elephant, a super premium beer to bet on strong beer which accounts for the lion's share of the mark...
- Cobra Beer ties up with Mohan Rocky SpringwaterKaran Billimoria-promoted Cobra Beer on Monday said it has entered into a collaboration with Mohan Rocky Springwater Breweries for the cont...
- Anheuser-Busch to hike price of Budweiser beer in IndiaAnheuser-Busch is set to increase the price of its flagship Budweiser beer, in India, to cut down losses.
- Diageo's Shark Tooth to stir up vodka segmentThe indigenously developed vodka brand Shark Tooth will be positioned in the prestigious vodka segment, and has been developed with support...
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