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YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
- BBC to cut 550 jobs in cost-saving drive, including news division layoffsBritain's BBC is set to eliminate 550 jobs across its news and content departments. This move is part of a significant £500 million savings...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- US stocks: Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corporation has announced plans to acquire Roku for approximately $22 billion, a strategic partnership designed to integrate Fox's reno...
- Fox strikes $22 billion deal for Roku to fuel streaming pushFox Corp is acquiring Roku in a $22 billion deal. This move aims to combine Fox's content with Roku's streaming platform. The acquisition w...
- JioStar says IPL 2026 crossed 1.2 billion viewers, final most watched everIPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- Tata Play loss widens to Rs 551 crore in FY26 as customers migrate to streaming, DD Free DishTata Play faced a wider net loss and lower revenue in the 2025-26 financial year. Customers are moving away from DTH services to free platf...
- Meesho to buy Kirana Club for Rs 202 crore, eyes deeper retail playEcommerce giant Meesho is set to acquire Kirana Club for Rs 202 crore in a cash deal, aiming to bolster its reach within India's vast kiran...
- In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
- Snapchat’s India advertiser base jumps 10-fold in just two years: Pulkit TrivediSnapchat has significantly expanded its advertiser base in India tenfold over the past two years, with a threefold increase in recurring ad...
- TV broadcasters may move Apex Court against Delhi HC ruling on advertisement capTV broadcasters plan to challenge a Delhi High Court ruling in the Supreme Court. The court upheld Trai's power to limit TV ads to 12 minut...
- Delhi HC upholds TRAI’s 12-minute ad cap, dismisses TV broadcasters’ petitionsIn a landmark ruling, the Delhi High Court reaffirmed the regulations restricting TV advertisements to a maximum of 12 minutes per hour. Br...
- India’s TV industry faces deeper pressure as viewers, advertisers move onlineIndia's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...
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