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SUMMER BEVERAGE CAMPAIGNS
On This Day in History, June 27: World's first ATM installed, Peter the Great wins at Poltava, Atari founded, Djibouti gains independence, first colour TV demo and moreOn This Day in History, June 27, history spans military victories, political change, scientific innovation and technological breakthroughs....- On This Day in History, June 21: Ferris wheel opens, Okinawa battle ends, Greenland gains self-rule, WNBA launches, US Constitution takes effect, 5th Harry Potter and other key eventsOn This Day in History, June 21 saw the opening of the world's first Ferris wheel, the end of Japanese resistance on Okinawa during World W...
- ORS sales melt in March after govt's stricter labelling normsIndia’s oral rehydration solution (ORS) market has declined after regulatory action restricted the labelling of sugary drinks as ORS, affec...
- Heatwave impact: India Inc adopts WFH, safety stepsIndian companies are changing work practices due to severe heatwaves. Businesses are offering flexible hours and work-from-home options. Ou...
- PepsiCo India ropes in Saiyaara star pair Ahaan Panday, Aneet Padda as new brand facePepsiCo India is embracing the vibrant spirit of Gen Z by enlisting rising stars Ahaan Panday and Aneet Padda for their summer advertising ...
- Mother Dairy expects rising temperatures to boost sales by 30 per cent across key categoriesMother Dairy anticipates a significant 30 percent growth this summer. This surge is expected across popular categories including ice creams...
- Consumer goods companies making sure sales don't cool off this summerCompanies that produce beverages, soft drinks, ice creams, air conditioners, and cooling personal care items are implementing diverse plans...
- Starbucks brings back ‘best drink of all time' in US for a limited time this summer season. Check detailsCoffee giant Starbucks released new limited-time beverages for the summer season beginning Tuesday. New this summer is the Iced Horchata Oa...
- Starbucks’ new summer menu for 2025 is here! Avail the limited-time items while they lastStarbucks is making new additions to its summer menu for 2025, besides returning a fan-favourite beverage that was introduced last year. He...
- Not so sweet: Sugar prices up 4.5% in last 2 weeksSugar prices rise 4.5% in 2 weeks amid soaring summer demand from ice cream and beverage companies. Government increases April sales quota ...
- Cola, beverage, ice cream makers expect surge in sales as temp soarsBeverages major PepsiCo said summer months are naturally the most favourable season for its category and it is "optimistic" that its portfo...
- FMCG, dairy firms betting on strong double-digit sales growth this summer seasonThe summer season will also get a tailwind in the form of an abatement of the pandemic with increased consumer mobility. This will also hel...
- Thums up picks Shah Rukh, sets stage for SRK-Salman showdownThe new commercial featuring SRK is themed somewhat around his soon-to-be released movie Pathan, which also marks the actor's return to Bol...
- Coca-Cola takes lead in advertising by signing deals for IPL & World cupCoca-Cola has taken a big lead over arch rival PepsiCo in advertising, having signed sponsorship deals for the upcoming IPL and World Cup
- PepsiCo launches new campaign theme called ‘Oh yes abhi', begins February 1The title sponsor gets access to a series of brand and marketing benefits, and PepsiCo is looking to maximise its association with the tour...
- PepsiCo launches new marketing campaign featuring Ranbir, Priyanka Chopra & Dhoni ahead of summer seasonPepsiCo is bringing together Bollywood actors Ranbir Kapoor, Priyanka Chopra and Indian cricket captain MS Dhoni for a new marketing campai...
- Dabur, PepsiCo, Emami gear up for summer seasonWith the onset of summer, FMCG firms are intensifying efforts to make the most out of the season with new products and heightened marketing...
- Pepsi ropes in Sharman Joshi for 7UPPepsiCo has roped in actor Sharman Joshi to endorse 7UP, as it prepares its marketing campaign to take on beverage rivals.
- Coca-Cola to take up aggressive campaign for 'Fanta'Beverages major Coca-Cola is planning to kick start an aggressive advertising campaign to promote its flavoured soft drink 'Fanta' through ...
- Coca Cola unveils new summer campaign for 'Maaza'Beverages major Coca-Cola on Tuesday announced an integrated communication initiative focusing on out-of-home media to promote its soft dri...
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