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Bodhi Tree Multimedia bags Assam government mandate to build state OTT platformBodhi Tree Multimedia will spearhead Assam's official digital content platform, a significant move into platform ownership and recurring re...- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- India emerges as a hybrid video entertainment economy, driven by shifting audience preferencesIndia's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...
- Waterways Leisure Tourism announces price band for its IPO opening on June 23Waterways Leisure Tourism, operator of Cordelia Cruises, has set a price band of Rs 769-808 for its Rs 585 crore IPO opening June 23. Proce...
- Prime Video eyes greater audience scale through unified AVOD-SVOD service in IndiaPrime Video is merging its free and paid streaming services in India. This integration aims to significantly boost audience numbers by comb...
- 360 ONE Mutual Fund launches DynaSIF Equity Ex-Top 100 Long-Short Fund360 ONE Mutual Fund has launched the DynaSIF Equity Ex-Top 100 Long-Short Fund, an open-ended strategy focused on mid and smallcap equities...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Reliance bets big on AI to drive next phase of growth for entertainment businessReliance Industries is making artificial intelligence central to its media and entertainment business. The company aims to be India's top e...
- Anand Mahindra can’t take his eyes off this 'Rs 500 hotel room' that offers million-dollar viewAnand Mahindra shared a viral post about a Rs 500 hotel room offering a stunning mountain view. The image highlights India's hidden travel ...
- Streaming firms eye one-stop shops to build scale and profitabilityAmazon's integration of MX Player with Prime Video signals a trend towards unified streaming platforms in India. This move aims to reduce c...
- Prime Video, Amazon MX Player merge to create India’s largest originals streaming platformAmazon Prime Video is integrating Amazon MX Player to create India's largest streaming destination, combining free and paid content. This m...
- Global streaming platforms trade control for scale in India’s OTT marketStreaming powerhouses are choosing to partner with Indian digital platforms, looking to delve into the rapidly expanding OTT market without...
- JioHotstar brings HBO Max to India in exclusive dealHBO Max is now available in India exclusively on JioHotstar. This partnership brings popular shows like Euphoria and The Last of Us to Indi...
- Prime Video launches Apple TV+ as add-on service in IndiaPrime Video has launched Apple TV+ as an add-on subscription in India for ₹99 per month. This addition offers popular content like Ted Lass...
- Prime Video launches new streaming features to enhance user experiencePrime Video has introduced generative AI-powered personalized recommendations to enhance user experience globally. Launched on July 23, the...
- Planning on investing in SGB? Here’s how the interest will be paid on the Sovereign Gold Bond subscription amountThe Government of India, in consultation with the Reserve Bank of India has announced the SGB Series 2023-24 Series III and IV subscription...
- Amazon to offer AMC+ and Acorn TV on Prime Video Channels in IndiaAMC+ is a premium subscription service with scripted dramas, fan-favourite franchises, and a wide range of ad-free exclusive series and fil...
- Watch out, Spotify! Apple announces paid podcast subscriptions, to be available in over 170 countriesThe subscription feature comes with an overhaul of the Apple Podcast platform.
- Paytm launches subscription service to take on Amazon, FlipkartAccording to industry executives, subscription programmes like Prime are to retain the premium layer of consumers so that they keep spendin...
- Magzter looks to boost revenue from advertisementsThe company, which currently relies on subscription revenues, plans to set up an ad engine which will deliver ads to magazines hosted on th...
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