New economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...

SoftBank’s Sumer Juneja spoke to us on listing gains snagged by their portfolio firms, fresh deals and more. Details on this in today’s ETt...

While the exact tenure of the lease agreements is not known, the company will be paying rentals of Rs 10.83 lakh per month. The deal for bo...

Despite the belief that cricketers have a shorter shelf life for endorsements compared to Bollywood stars, Tendulkar's brand endorsement va...

Designed by Kohli, the collection comprises a range of sneakers, tees, shorts, active pants and accessories.

Vipul Sabharwal, managing director of Luminous Power Technologies, refused to share the financial details of the contract, but said Tendulk...

Tendulkar has previously been associated with leading tyre brand MRF for about two decades.

Sachin confirmed that he met Manohar Parrikar in connection with a property dispute involving Sanjay Narang but denied any economic interes...