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SRK ENDORSEMENTS
What is Shah Rukh Khan’s secret to his IPL team KKR’s success? Karan Johar breaks it downFilmmaker Karan Johar reveals Shah Rukh Khan's Kolkata Knight Riders is a success due to his deep involvement. SRK's hands-on strategy and ...- Protect personality by ensuring consentCelebrities are increasingly seeking court protection against AI-generated impersonations. The rise of deepfakes and sophisticated hologram...
- IPL: Bollywood superstars, top players share ad spoils as cricket frenzy sweeps India overKing Khan has pocketed the most endorsement money this IPL season, followed by Ajay Devgn. Big cricketing names are not far behind too, wit...
- Shah Rukh Khan faces uproar for making offensive remark against Ram Charan at Anant Ambani's pre-wedding eventKhan referred to the 'RRR' star as an 'idli' when requesting him to come up on stage and perform with him and the other two Khans. This has...
- Thums up picks Shah Rukh, sets stage for SRK-Salman showdownThe new commercial featuring SRK is themed somewhat around his soon-to-be released movie Pathan, which also marks the actor's return to Bol...
- How SRK personifies the corporate jargonUnlike Aamir Khan, Salman Khan and Ajay Devgn, SRK famously was not out of the Bollywood sperm bank. And yet he made it by taking on whatev...
- Online grocery store BigBasket ropes in Shah Rukh Khan as brand ambassadorBigBasket.com has roped in Shah Rukh Khan as brand ambassador for an undisclosed fee. The company announced it through a series of tweets.
- Does endorsement from multiple celebrities at the same time help a brand?Can multiple celebrity ambassadors add more sheen to a brand? Or is bringing in a pair of fresh legs just a smart strategy in succession pl...
- Younger celebrities to drive 2013 brandwagonCoca-Cola’s mango drink Maaza just signed on Imran Khan and Parineeti Chopra, signaling their choice of younger stars.
- Advertisers ditch cricketers for actors; 11.7 per cent fall in endorsements by sports starsThe total share of celebrity endorsements by sports stars on television dropped to 11.7 per cent in the first quarter of 2012, from 22.7 pe...
- Is brand SRK losing sheen due to controversies?In the last couple of years, the actor has not signed any big brand endorsement deals although his portfolio still boasts of more than a do...
- Shah Rukh Khan tops TV ad show in 2011SRK was the most visible celebrity in TV ads, powered by 25 brands he endorses, followed by Katrina Kaif & Kareena Kapoor, says a study by ...
- Shah Rukh Khan, FMCG cos lead TV advertising chartsWhat catapulted SRK to the top spot among brand endorsers is the unprecedented promotion that began before the release of his magnum opus, ...
- Linc Pen: SRK shots expectationsIn September 2008, Linc Pen signed a one-year brand endorsement contract with SRK.
- Hyundai, SRK rewrite brand-celebrity scriptShah Rukh Khan is involved in the scripting, advertising and storyboard brainstorming for the Hyundai i10 brand which he represents.
- Colgate ropes in SRK as its new brand ambassadorFMCG giant Colgate Palmolive has signed on SRK to be its new brand ambassador.
- Does visibility in TV determine popularity of stars?SRK and Tendulkar are the highest paid icons in the advertisement industry, but visibility wise, others are stealing a march on them. Bolly...
- Saif pips SRK in advertisment visibility raceSaif Ali Khan appears for as many as 45 lakh seconds while SRK appears for 42 lakh seconds on TV. Sports Brand Ambassadors | Ads on the move
- Who rules Bollywood - Shah Rukh or Aamir?We attempt to track down SRK and Aamir's business records and market value to assess and analyze their star power. Business of Bollywood | ...
- Age catches up with Amitabh BachchanA couple of flops at the box office and a string of political controversies seem to have stalled Amitabh Bachchan's endorsement career. In ...
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