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SRK BRAND DEALS
SRK@53: Bollywood Badshah, serial entrepreneur & moreThe Bollywood heart-throb has in place the right business mantra to build and run several successful ventures.
Online grocery store BigBasket ropes in Shah Rukh Khan as brand ambassadorBigBasket.com has roped in Shah Rukh Khan as brand ambassador for an undisclosed fee. The company announced it through a series of tweets.
- Is brand SRK losing sheen due to controversies?
In the last couple of years, the actor has not signed any big brand endorsement deals although his portfolio still boasts of more than a do...
- Shah Rukh Khan, FMCG cos lead TV advertising charts
What catapulted SRK to the top spot among brand endorsers is the unprecedented promotion that began before the release of his magnum opus, ...
- Brand SRK bags big bang deals for KKR
This time, it is an energy drink and another apparel brand that is willing to ride on Brand SRK as Season Three beckons.
- Linc Pen: SRK shots expectations
In September 2008, Linc Pen signed a one-year brand endorsement contract with SRK.
- Colgate ropes in SRK as its new brand ambassador
FMCG giant Colgate Palmolive has signed on SRK to be its new brand ambassador.
- Emaar-SRK may exit retail biz
Dubai real estate giant Emaar and Bollywood star Shah Rukh Khan are close to selling their highstreet retail distribution company Aryan Lif...
- BCCI's cash cow: Get ready to don IPL caps, T-shirts
Having mopped up Rs 350 cr from the inaugural IPL, BCCI is further monetising the league and plans to license out IPL brand for T-shirts, j...
- Who rules Bollywood - Shah Rukh or Aamir?
We attempt to track down SRK and Aamir's business records and market value to assess and analyze their star power. Business of Bollywood | ...
- Age catches up with Amitabh Bachchan
A couple of flops at the box office and a string of political controversies seem to have stalled Amitabh Bachchan's endorsement career. In ...
- DishTV ropes in Shahrukh Khan
The Essel group-promoted Dish TV - the country’s first direct-to-home (DTH) platform - appears to be pulling all stops for a pitched battle...
- Brand Big B: Rs 50-cr deal with Unitech
Total value of endorsements signed by Mr Bachchan in the past few months has touched Rs 100 crore.
- Star India scouts around for more sponsors for KBC 3
After roping in Airtel, Hyundai and UTI MF, Star Plus is now understood to be in talks with three more big sponsors for its much-awaited SR...
- Star locks Airtel, Hyundai, UTI MF as KBC-3 sponsors
Star Plus has struck sponsorship deals with Airtel, Hyundai and UTI Mutual Funds for Kaun Banega Crorepati (KBC-3).
- Star cuts asking rate for KBC III to Rs 7-10 cr
Star India is not only ensuring that the SRK ropes in larger audiences, but also using the SRK charm to woo the advertiser community, with ...
- Brand ‘SRK’ ropes in big advertisers for KBC3
On whether, all of the objectives will be met, only time will tell!