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SPRITE BRAND AMBASSADOR
Campa, Lahori Zeera steal Coca-Cola, PepsiCo's thunder as market shiftsNewer soft drink brands, Campa and Lahori Zeera, are making a strong impact on the Indian market. They have doubled their combined market s...
Sprite India appoints Sharvari as brand ambassador to strengthen youth appealSprite India has named Bollywood actress Sharvari as its new female brand ambassador to connect with young, dynamic consumers. Sharvari's a...
Coca-Cola does not operate like a car company with once-a-year pricing. We follow a BPPC philosophy in beverages: Sundeep Bajoria“We address need states and there are eight or nine very important beverage need states. There is an opportunity for a kind of a beverage a...
Salman Khan too old for Thums Up, a brand which symbolises youthThe decision to not renew the contract with the actor is more to do with the image of Coca Cola, which is seen as a young brand.
Coca-cola India signs Sourav Ganguly for 3-years as social ambassadorBeverage maker Coca-Cola India has roped in cricketer-turned-commentator Sourav Ganguly as its social ambassador for a three-year deal endi...
Are soft-drink brands like Pepsi, Coca Cola drowning out differences?Pepsi and Coke stands for being joyous, free-spirited, and fun. Mountain Dew and Thums Up possess additional attributes of being daring and...
Coke vs Pepsi: Cola wars to spill over cricketing pitch in IPL 6While PepsiCo has won the title sponsor bid for IPL-6 in Rs 400-cr 5-yr deal, rival Coca-Cola has started talks to buy pouring rights for t...
Coca-Cola's bouquet of brands leads those of PepsiCo in soft drinks market, but Coke not at the topWhile Coca-Cola killed Citra and Gold Spot to push its own American brands Sprite and Gold Spot, Thums up continues to be its primary growt...
- Coca Cola signs up Tamil actor Tamanna Bhatia for Fanta
Beverage major Coca Cola India today said it has roped in Tamil actor Tamanna Bhatia as brand ambassador for its brand Fanta in Tamil Nadu ...
- Micromax latest to join likes of HUL, Dabur and UB to opt to tease rival products with potshot advertising
While experts find the ad smart and witty, some say it sidelines the Micromax brand and draws attention to iPhone.
- Coca-Cola to take on Rasna at 5 price point
Coca-Cola India is re-entering the Rs 300 crore branded powdered ready-to drink market after it pulled the plug on its Sunfill brand six ye...
- Coca-Cola to start marketing campaign for 'Fanta' next week
Coca Cola India today said it will kick off a new marketing campaign next week featuring its brand ambassador and actress Genelia D Souza f...
- Brand SRK bags big bang deals for KKR
This time, it is an energy drink and another apparel brand that is willing to ride on Brand SRK as Season Three beckons.
- Offbeat & cheeky: Ad campaigns do give brands a definite leg-up
Zoozoos, No Bakwaas, Happy Dent, have more consumer connect.
- Coke, Pepsi thirst for SRK's Riders
Shah Rukh Khan is starring in a Cola War Redux with his Kolkata Knight Riders (KKR) team playing the sidekick. At stake is the sponsorship ...
- Knight Riders signs deal with Coca Cola for IPL
Shah Rukh Khan-promoted Kolkata Knight Riders (KKR) has tied up with soft drinks major Coca Cola for sponsorship during the coming IPL, day...
- Coke embarks on global 2008 Olympics offensive
Coca-Cola is launching a global ad campaign to promote its sponsorship of the 2008 Olympic Games in Beijing.