Searched for
SPORTS SPONSORSHIP PROGRAMME
Gulf's decades-long strategy of sporting investment rocked by Mideast warThe ongoing war in the Middle East has halted the Gulf's ambitious plans to host major international sporting events. Millions of dollars i...- Climate shocks threaten $2.3 trillion global sports economy, study warnsGrowing youth inactivity and extreme weather events disrupting competitions, the natural landscape and supply chains could cost the sports ...
- What India can learn from Japan’s community sports modelJapan’s strong performance at the 2024 Paris Olympics highlights the importance of a community-based sports ecosystem that India can learn ...
- Road runner! How TCS uses marathons to boost brand recognitionIn 2010, brand TCS was valued at $2.3 billion by Brand Finance, and it was ranked ninth in the IT services sector. By 2022, its brand value...
- RISE Worldwide facilitates sponsorship deals worth Rs 300 Cr for IPL 2022RISE has worked across all the 10 franchises and the central IPL team as well as the advertisers including Ather Energy, Cars24, Upstox, Re...
- Mumbai Indians crosses Rs 100 crore in sponsorshipsA Mumbai Indians spokesperson confirmed of signing a three-year deal with Marriott Bonvoy, the loyalty programme for all the 30 hotel brand...
- Career in sports management kicks off in IndiaIn choosing a career in sports management, Dubey and Balakrishnan are still largely seen as unorthodox in an India obsessed with engineers ...
- Swiss Omega extends as Olympic sponsor to 2032OLYMPICS-OMEGA:Swiss Omega extends as Olympic sponsor to 2032
- INTERVIEW-Soccer-Expanded World Cup an absurd idea, says sponsorship guruSOCCER-FIFA/WORLDCUP-NALLY (INTERVIEW):INTERVIEW-Soccer-Expanded World Cup an absurd idea, says sponsorship guru
- Expanded World Cup an absurd idea, says sponsorship guruSOCCER-FIFA-WORLDCUP-NALLY:Expanded World Cup an absurd idea, says sponsorship guru
- India needs Rs 7000 crore for block-level sports infrastructureIndia will require a sum of Rs 7,000 crore to create block and village level basic sports infrastructure across the country.
- Hero MotoCorp clinches the title sponsorship of the PGA Tour's golfing eventWorld’s largest two-wheeler company , which is aiming at global role, hopes to bolster its brand building initiative with this internationa...
- Sports sponsorship: How Indian companies can increase marketing return on investmentFor many brands, conventional ads & sponsorship are components of marketing strategy, providing ways to build brand awareness and equity.
- Sports sponsorship: How companies are looking beyond cricket to connect with consumersIndian cos are backing sports as diverse as F1 racing and badminton in recent years, not to forget the inaugural Premier League Soccer.
- Pubs, multiplexes give a miss to OlympicsUnlike cricket and even soccer, the Olympics-the world’s biggest sports property-seems to be a downer among Indian entertainment circles.
- Smash hit: Indian Premier League in MBA syllabusIPL will be offered as a case study in one of the electives on sports marketing and finance management in School of Business Management IPL...
- IPL scores with B-schoolIPL will be offered as a case study--in one of the electives on sports marketing and finance management. IPL Biz
- Oil bloodbath: IOC freezes sponsorships, grantsCricket, tennis and hockey are to suffer most. Other oil companies such as BPCL, HPCL may follow the suit.
- Olympic Challenge: Kodak adapting to digital ageLast week, Kodak announced that it was ending its 112-year association with the Olympics after the conclusion of next year’s Games in Beiji...
- Content creation gives brand edge in sports-led mktgJefferson, former global sponsorship director at spirits major Diageo, in an exclusive email interview to ET, prior to his arrival in Mumba...
Load More
