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SPORTS MARKETING CAMPAIGN
This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...- Trump suddenly finds himself in a perfect storm. Can he survive it?Trump faces mounting challenges this summer, including legal setbacks, weak approval ratings and public anxiety over inflation and fuel pri...
- Kabuni launches AI Cricket coaching platform, taps Ganguly, AB de Villiers as super coachesKabuni, an AI-powered cricket coaching platform, launched in Mumbai, offering personalized remote training and feedback. Featuring cricket ...
- Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...
- JioStar sees a dip in sports contract provisions in FY26JioStar India has significantly reduced its sports contract provision to over seventeen thousand crore rupees for FY26. This move addresses...
- JioStar bets on mainstreaming women’s cricket fandom with ICC Women’s T20 World Cup campaignJioStar and ICC have launched an integrated marketing campaign for the ICC Women’s T20 World Cup 2026, aiming to boost mainstream fandom fo...
- Sooryavanshi’s catch! Brands set tight field as endorsement race heats up after IPL breakoutThe spotlight shines brightly on young cricketer Vaibhav Sooryavanshi, who is rapidly becoming a sought-after name in the sports world. Cor...
- Domino’s to give away $1 million worth of free pizzas at FIFA World Cup contest in US: Here's how to grab oneDomino's is offering over 60,000 free medium pizzas to US soccer fans if any player receives a red card during the tournament. To enter, fa...
- National Anti-Doping Act set to be amended, Ministry proposes five-year jail for suppliersIndia is set to amend its National Anti Doping Act. The proposed changes will criminalize the supply of banned substances to athletes. Supp...
- Top cases on the United States Supreme Court's docketThe U.S. Supreme Court is reviewing significant cases. These cases cover voting rights, presidential authority, immigration policies, and g...
- Beyond the Boundary: AI, influencers rewrite the cricket playbookCricket in India is becoming more than just a sport. Broadcasters and streaming services are creating new shows and content around crickete...
- Ted Turner death: Inside his net worth, fortune, family, and bold legacy that built CNN and changed global news foreverTed Turner net worth: The news of Ted Turner’s death comes years after he publicly disclosed his diagnosis of Lewy body dementia in 2018. D...
- Magic Sawe dust, runs up brand valueWith an incredible display of endurance, Sabastian Sawe made history in London by breaking the elusive two-hour marathon barrier, all while...
- From stadiums to home screens: Why concert livestreams could be OTT’s next big actConcert livestreams are becoming a big opportunity for OTT platforms, allowing fans across the world to enjoy live music from their homes. ...
- Tamil Nadu elections: TVK's Aadhav Arjuna owns assets worth over Rs 197 croreActor-politician Aadhav Arjuna, contesting from Villivakkam, has declared substantial assets. His affidavit reveals a combined wealth of ov...
- BKT ramps up IPL push as it pivots to consumer marketBKT Tyres is boosting its Indian Premier League presence. The company is moving from business-to-business exports to a consumer brand in In...
- Kalshi and Polymarket rush to ban insider trading as senators move to curb prediction marketsKalshi said it would ban political candidates from trading on their own campaigns, and it would preemptively block anyone involved in colle...
- India to host World Athletics Indoor Championships 2028India's Odisha will host the World Athletics Indoor Championships in 2028. Kazakhstan's Astana will host the event in 2030. China's Hefei w...
- Fantasy sports platforms eye user base boost as IPL gathers paceAs per market estimates, the fantasy sports platforms could spend anywhere between ₹700 crore to ₹800 crore during the tournament.
- Reebok lines up Dhoni, Yuvraj & Bipasha for campaignsIn a bid to further expand its consumer base, Reebok has unveiled a new marketing and advertising campaign, 'Your Move', in India and abroa...
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