IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Jio has introduced a new Rs 200 OTT Pass. This pass offers subscriptions to 15 OTT platforms and over 1000 live TV channels. It also includ...

India's television industry is facing significant challenges. Advertising demand is slowing, and fewer people are subscribing to pay-TV. Vi...

As FIFA gears up for the 2026 World Cup, it encounters a broadcasting conundrum in India. Following a surge in online viewership during the...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

As the IPL returns, illegal streaming persists despite official free streams, highlighting India's piracy paradox. While enforcement disrup...

TATA IPL 2026 is attracting a large number of sponsors. Twenty-seven brands are backing the tournament. This includes tech giants and estab...

JioStar revealed new findings from the ICC Men's T20 World Cup 2026. Integrated television and digital campaigns reached new audiences with...

A new study reveals that advertising during the TATA IPL 2025 significantly boosted FMCG sales. Brands saw an average 5.7% uplift in sales ...

In a surprising turn of events, JioStar has communicated to the ICC that it must retract from its media rights contract for cricket events,...

JioStar's IPL 2025 season reached one billion viewers. The tournament recorded 840 billion minutes of watch-time. Digital views increased b...

IPL 2025 saw its biggest-ever opening weekend on TV, recording a 39% viewership rise and breaking records with the Chennai Super Kings vs M...

JioStar is negotiating with major telecom operators to bundle its streaming platform's subscriptions with their data plans ahead of IPL 202...

JioStar’s live broadcast of the India vs Pakistan match in the ICC Men’s Champions Trophy 2025 attracted 20.6 crore TV viewers, the second ...

The first three matches of the ICC Champions Trophy drew 110 million TV viewers, with significant male audiences. TV ratings were decent, r...