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SPORTS AND ATHLEISURE
Not at bars, not online: How Gen Z is finding love and friends at gyms and fitness classesDriven by a desire for genuine community, younger consumers across the UK and US are increasingly trading traditional nightlife for premium...- Sachin Tendulkar’s sports, athleisure brand ‘Ten X You’ makes its play on MyntraSachin Tendulkar's brand, Ten X You, has launched on Myntra. The brand aims to encourage an active lifestyle across India. It offers a wide...
- Sachin Tendulkar's athleisure company to venture abroadSachin Tendulkar-backed SRT10 Athleisure, also known as Ten X You, is planning a global expansion after establishing its brand in India. Th...
- Off the field: MS Dhoni, Sachin Tendulkar, Virat Kohli, other cricketers start up a different gameNew economy has caught the eye of players, many of whom are looking beyond endorsements and taking up investor or founder roles. Dhoni acqu...
- In Reliance Retail's company, Superdry to enter athleisureSuperdry's foray into the athleisure segment in India will be a first for the company globally, with several stores set to be opened across...
- Agilitas appoints Nirdosh Chouhan as chief technology and product officerNirdosh Chouhan is a member of the founding team at Agilitas Sports. He will lead tech at Agilitas.
- Puma, Decathlon, Adidas make a splash! Sports brands see sales gallop in last 2 yearsBrands such as Puma, Decathlon, Adidas, Skechers and Asics have all grown 35-60% year-on-year since FY21, posting combined revenues of ₹11,...
- Campus Activewear shares plunge over 8% amid block dealCampus Activewear is one of India’s largest sports and athleisure footwear brands. According to reports, it was the largest sports and athl...
- TPG Global to offload entire 7.6% stake in Campus Activewear via block deal Friday: ReportThe asset management firm aims to sell 2,32,07,692 shares of the company. The floor price for stake sale has been fixed at Rs 345 a share.
- Athleisure's here to stay, and brands are breaking records"People during the pandemic were focusing on health and fitness and they wanted to evolve their lifestyle. So, there was a huge transition ...
- Athleisure brands double size of stores amid rising demand"Post Covid, brands have realised customers are coming for the full experience and expecting engagement from the brand. At our retail space...
- Campus Activewear growing faster than the market with almost 2-3X the volume of next largest competitor: CEO“Campus is the market leader by far. We are growing faster than the market amongst all of our peers with almost 2X to 3X the volume of our ...
- Campus shoes IPO expected to hit in May, company to expand distribution footprintCampus Activewear claims a market share of 17 per cent in branded sports and athleisure footwear industry in India by value for FY21.
- Campus Activewear files draft papers with Sebi to garner funds via IPOThose offering shares in the OFS include promoters -- Hari Krishna Agarwal and Nikhil Aggarwal -- and investors such as TPG Growth III SF P...
- Aditya Birla Group acquires India distribution and manufacturing rights for Reebok sports brandOne of the sources said Aditya Birla’s Madura Fashion & Lifestyle has acquired the rights from Reebok’s new owner Authentic Brands Group th...
- PUMA launches Royal Challengers Bangalore athleisure rangeET first reported on March 30th that PUMA will be the kit sponsor of the IPL franchise, with the exclusive retailing rights to RCB’s take d...
- Dream11 partners with PUMA to enter co-branded athleisure collectionThe two companies will co-create an exclusive range of athleisure collection under the label - PUMAxDream11, which will include t-shirts, f...
- MPL saves the day for BCCI, comes on board as official kit sponsor for Team IndiaBCCI announced MPL Sports, the athleisure wear and sports merchandise brand from MPL, as the official kit sponsor for the next three years,...
- Traditional watches to get a sporty twist as athleisure trend picks up in 2020The growth of healthy lifestyle has added impetus to the athleisure trend.
- Fashion meets functionality: How athleisure is taking over the Indian millennialThe category’s appeal is growing as consciousness about fitness grows.
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