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FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...- Why the 2026 World Cup could be football's biggest climate polluter yet, according to new researchThe upcoming FIFA Men's World Cup in the US, Canada, and Mexico faces criticism for its environmental impact. Researchers warn it could be ...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- This world cup, brand it like BeckhamTonight marks the beginning of the football World Cup, turning into an exciting dual-screen experience. Fans will be buzzing on their smart...
- Lewis Hamilton and Kim Kardashian are worth $2.45 billion combined—but his anti-billionaire remark is going viral. Here's what he saidSeven-time Formula One champion Lewis Hamilton's clip has sparked a controversy after his past comments on wealth inequality resurfaced on ...
- FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...
- UK warns universities of international student recruitment ban over visa abuseThe UK government is implementing stricter rules for universities recruiting international students, threatening institutions with high vis...
- Shah Rukh Khan nearly said no to IPL: Lalit Modi reveals the Jaipur story behind KKR’s birthLalit Modi shares how Bollywood star Shah Rukh Khan was initially hesitant to buy the Kolkata Knight Riders. Khan, a football fan, doubted ...
- Indian care worker wins lost wages after UK sponsor failed to provide workAn Indian care worker, Shabin Shaji, has won over £28,000 in lost wages and holiday pay after his sponsoring company, Swan Care Solutions L...
- Wild West! Indian students wary of smoking guns in US jobsIndian students in the US are now rigorously vetting employers before accepting job offers. This caution stems from heightened scrutiny of ...
- IPL 2026 winner prize money: How much champions, runners-up, Orange Cap and Purple Cap winners will earn; prize money over the yearsIPL 2026 winner prize money: Royal Challengers Bangalore and Gujarat Titans are set to clash in the IPL 2026 final, with the winner securin...
- Zee nears deal to bag India media rights for 2026 FIFA World Cup after JioStar exits raceZee Entertainment Enterprises is close to securing the broadcast and streaming rights for the 2026 FIFA World Cup in India. JioStar has wit...
- FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...
- Cricket fandom is already digital. Fan tokens could be the next movThink of these tokens as digital exclusive membership passes. Fans could buy them through Socios and unlock experiences tied to their favou...
- Welcome to Trump’s America, where the visa dream is getting harder to keep alivePresident Trump's second term is tightening legal immigration pathways, including student visas and green card applications. New policies r...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- 'BCCI not a public authority under RTI Act': CIC overturns its 2018 orderThe Central Information Commission has ruled that Board of Control for Cricket in India does not qualify as a “public authority” under the ...
- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- ICC net surplus rises 15% to $543 million in 2025 despite revenue dipThe International Cricket Council (ICC) saw its net surplus jump to $543.3 million in 2025. This increase came as event costs significantly...
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