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SPONSORSHIP REVENUE GROWTH
FIFA World Cup 2026 revenues set to top $6 billion even as India rights deal remains pendingFIFA’s 2026 Men’s World Cup is set to become the most lucrative edition in history, with combined media rights and sponsorship revenue expe...25 May, 2026, 07.59 PM IST- Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...18 May, 2026, 02.31 PM IST
- India’s sports boom is just getting startedIndia is a major sports market, with cricket leading the way. The nation's sports economy is rapidly expanding. The focus now shifts to bro...30 Apr, 2026, 02.09 PM IST
- From cricket league to economic giant: Kotak MF values IPL at USD 18 billionThe Indian Premier League (IPL) has evolved into a multi-billion-dollar economic engine, contributing significantly to India's economy and ...05 Apr, 2026, 10.58 AM IST
- Logo play to long game: IPL moves beyond ad slots to brand platforms amid changing sponsor mixThe Indian Premier League is reinventing its approach to sponsorship. Brands are moving beyond mere visibility, shifting their focus to sto...02 Apr, 2026, 09.52 PM IST
- IPL an asset class? Karan Taurani on what RCB price tag of $1.8 billion means for Indian cricket and investorsUnited Spirits' $1.8 billion sale of Royal Challengers Bangalore has sparked debate on IPL franchise valuations, nearly doubling analyst ex...25 Mar, 2026, 01.29 PM IST
- Cricket powers India sports economy past $2 billion mark in 2025India's sports economy reached Rs 18,864 crore in 2025, surpassing $2 billion for the first time. Cricket led this growth, contributing 89%...23 Mar, 2026, 02.55 PM IST
- Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...30 Aug, 2025, 12.56 PM IST
- IPL boost: India's sports sponsorship grows 6% to Rs 16,633 crore in 2024In 2024, India's sports sponsorship industry grew by 6% to '16,633 crore. Cricket led with an 85% market share, despite a slight decline. D...01 Apr, 2025, 12.03 AM IST
- MI signs ₹120-crore jersey deal with Lauritz KnudsenMumbai Indians has secured a three-year jersey sponsorship deal with Lauritz Knudsen, worth an estimated ₹120 crore. This surpasses their p...13 Dec, 2024, 07.07 AM IST
- PKL franchises bet on strong sponsorship revenue growthThe franchises cite PKL's consistent audience growth and low entry barrier in terms of cost compared to the Indian Premier League as eviden...23 Aug, 2024, 11.44 AM IST
- Indian sports industry clock 11 per cent growth in revenue to ₹15,766 crore in 2023Media spends on sports fell 1% to ₹7,494 crore last year due to a 16% decline in TV ad revenue to ₹4,620 crore, according to the latest edi...19 Mar, 2024, 12.34 AM IST
- Indian sports ad revenues could touch ₹20k crore by ’25: GroupM ESPDiscussing the findings of GroupM ESP’s Sporting Nation Report 2023, Karnik said sports sponsorship revenue is expected to reach Rs 16,000 ...05 Apr, 2023, 02.22 PM IST
- 'Mumbai Indians sees up to 22% jump in sponsor revenues'Team sponsorships have emerged as an ideal option for many brands who can't afford to buy sponsorship on TV or digitally during the IPL, he...31 Mar, 2023, 12.29 PM IST
- Europe's richest clubs growing faster than smaller rivalsSOCCER-EUROPE-FINANCE:Europe's richest clubs growing faster than smaller rivals12 Jan, 2017, 08.18 PM IST
- Soccer-Europe's richest clubs growing faster than smaller rivalsSOCCER-EUROPE/FINANCE (PIX):Soccer-Europe's richest clubs growing faster than smaller rivals12 Jan, 2017, 08.08 PM IST
- Indian sports business revenue to near $2 billion mark by 2015: PwCThe business of sports will generate an annual revenue nearing USD two billion in India by 2015, primarily boosted by the income from the T...13 Dec, 2011, 05.01 PM IST
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