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Online: Two-thirds of Indians (66%) have encountered a health or wellness scam: McAfee Health & Wellness researchNew research from McAfee reveals a surge in health scams targeting Indians, particularly young adults. Scammers are exploiting influencer t...- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- RCB and Nothing spark buzz over possible Royal Challengers Bengaluru-themed smartphone launch in IndiaRoyal Challengers Bengaluru and its sponsor Nothing have shared a joint image online. This has led to fan speculation about a possible Roya...
- Rippl launches a social recommendation platform to redefine trust-led discoveryIndian startup Rippl has launched a trust-first social commerce platform to combat the growing 'trust deficit' online. The platform enables...
- JioHotstar says Dhurandhar The Revenge drew 50 million viewers in opening weekendJioHotstar's action film Dhurandhar The Revenge saw an extraordinary launch. It attracted 50 million viewers in its opening weekend, markin...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- Mirror, mirror who’s the most visible of them all?AI search is reshaping online discovery. Brands are shifting their content strategies to ensure visibility within AI answers and recommenda...
- Football emerges as India’s second-most popular sport after Cricket: NielsenFootball is now India's second-most popular sport among adults, trailing only cricket, according to new Nielsen research. The sport's popul...
- Gabriel Ganley, Brazilian bodybuilder known for 500-kilogram leg press, dies at 22: All we knowBrazilian fitness influencer Gabriel Ganley, known as "Bbzinho," has died at 22, shocking the fitness world. The popular bodybuilder, who a...
- 'Do NOT assemble': Bengaluru Police warns people not to participate in Cockroach Janata Party's human chainBengaluru Police have warned citizens against assembling near Town Hall on Sunday, May 24, for a human chain protest called by the "Cockroa...
- Nepal embassy invites Indian content creators for sponsored trip; check eligibility and detailsNepal's Embassy in New Delhi is seeking Indian social media influencers for a special trip. Five content creators will be chosen to explore...
- Who is Ankur Warikoo? The finfluencer behind WebVeda, Make Epic Money and a Rs 100 crore edtech businessAnkur Warikoo has announced the closure of his upskilling courses business, citing its lack of continued sense despite significant growth. ...
- Football: China state broadcaster reaches World Cup deal with FIFAChina Media Group has secured broadcasting rights for four World Cup tournaments. This deal covers the men's events in 2026 and 2030, and t...
- Big Tech turns to Sesame Street, Girl Scouts to deflect scrutiny over kids' screen timeTech giants Meta and Google funded trusted children's brands to teach responsible tech use. This occurred even as their apps were designed ...
- U.S. Stock Market IPO: KKR-backed ambulance giant GMR makes debut raises $478.7 million, down from originally proposed $797.9 millionU.S. IPO: Emergency medical services provider GMR Solutions slashed the valuation target of its U.S. initial public offering to about $3.3 ...
- NBC pulls plug on Jimmy Fallon’s show after ratings collapse: What went wrong with ‘On Brand’?The On Brand with Jimmy Fallon revolved around a simple yet unconventional concept: transforming marketing into a reality competition. The ...
- AI, connected TV, programmatic buying reshape India’s digital ad marketIndia's digital advertising is transforming as artificial intelligence, programmatic buying, connected TV, and retail media are merging. Ma...
- Japan proves the next influencer economy may not involve humans at allJapan is witnessing a surge in AI-powered virtual influencers, with companies like Aww Inc. developing autonomous digital personalities for...
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