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FIFA 2026: Brokerages bet on sector winners as soccer World Cup set to kick offThe 2026 FIFA World Cup will bring billions to host nations. Analysts expect a surge in spending on hotels, airlines, and retail. Beer sale...- Gabriel Ganley, Brazilian bodybuilder known for 500-kilogram leg press, dies at 22: All we knowBrazilian fitness influencer Gabriel Ganley, known as "Bbzinho," has died at 22, shocking the fitness world. The popular bodybuilder, who a...
- IPL may become the GOAT of sports world; League sees sharp rise in valuations on record media rights deals, deep-pocketed sponsorsIPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...
- A nation of sporting moments, not yet a sporting cultureIndia celebrates sports in flashes, with non-cricket athletes often struggling for recognition and financial security. Despite government s...
- India Inc diversifies investments from metal to mettleIndian companies, including JSW, Reliance, Adani, and Tata Steel, significantly increased their investments in the training of athletes for...
- IOA ropes in BPCL as principal sponsor for four yearsIOA named BPCL as sponsor from Paris 2024 to LA 2028, including Commonwealth, Asian, Summer Youth, Winter, and Winter Youth Olympics. PT Us...
- Brands run, lift, reach for Olympic starsIndian brands like Radico Khaitan, Adani Group, and JSW sponsor athletes for Paris Olympics. Reliance Foundation's India House collaborates...
- In a first, athletes to get around Rs 42 lakh for winning gold medal in Paris OlympicsWorld Athletics has announced a groundbreaking decision to award prize money to Olympic track and field athletes for the first time. Gold m...
- Herbalife signs up cricketer Smriti Mandhana as brand ambassadorMandhana has had an incredible journey, taking the cricket world by storm with her phenomenal batting performances. Currently the Vice-Capt...
- Ministry steps in after IOA tells minor sports to bear cost of Asiad kitsEarlier, the IOA Secretary General Rajeev Mehta said expenses of the ceremonial dress and playing kits of the athletes do not come from its...
- UPDATE 1-Athletics-Asics to take over from Adidas as IAAF sponsorATHLETICS-ADIDAS/ (UPDATE 1):UPDATE 1-Athletics-Asics to take over from Adidas as IAAF sponsor
- Anti-doping officials say IOC declaration is insufficientDOPING-OLYMPICS:Anti-doping officials say IOC declaration is insufficient
- Doping-Anti-doping officials say IOC declaration is insufficientDOPING-OLYMPICS/:Doping-Anti-doping officials say IOC declaration is insufficient
- UPDATE 1-Doping-Sporting leaders back proposals to give more powers to WADAOLYMPICS-SUMMIT/ (UPDATE 1, TV):UPDATE 1-Doping-Sporting leaders back proposals to give more powers to WADA
- WADA says hackers released another batch of athlete dataDOPING-WADA-CYBER:WADA says hackers released another batch of athlete data
- Olympic athletes set to strike brand goldIt has been learnt that Japanese sports equipment maker Yonex is in talks with Sindhu after her contract with Chinese sporting goods maker ...
- Corporate sponsors ride Olympics wave as other sports gain tractionFor the first time, the Indian Olympic Association has (IOA) hired a third party agency — IOS Sports and Entertainment — to manage sponsors...
- Government moves to channel more private money into sportsThe government is planning to allow private sector companies to invest in sports development, which includes athlete training and infrastru...
- Nike lets sponsored swimming change brandsNike is allowing seven of the Olympic hopefuls it sponsors to don Speedo International's new full-body swimsuit instead of the Nike product...
- Nike creates products for all Olympic sports in 2008If the Olympics are a time for athletes to showcase their skills, then Nike sees it as a time to bring out its own best efforts.
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