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SOUMYA MOHANTY
The eternal search for the divine gets a digital upgradeIndia's spiritual landscape is undergoing a digital transformation, with faith blending tradition and technology. Searches for AI-powered r...- India’s faith goes digital: AI, personalisation reshape religious practices, says Kantar reportIndians are embracing technology for their spiritual needs. Searches for religious content and personalized services are soaring. This shif...
- Snap & Kantar study shows why AR is cutting through Gen Z’s ad fatigue in IndiaGen Z is increasingly tuning out traditional digital ads, with augmented reality emerging as a powerful alternative. A new study reveals AR...
- Indian brands hit $523.5 billion valuation as HDFC Bank leads Kantar BrandZ 2025 RankingIndia's top brands are now worth $523.5 billion, representing 13% of the nation's GDP. HDFC Bank leads the pack, with its value soaring 377...
- Karnataka forms SIT to probe murders, sexual assaults, and disappearances in DharmasthalaKarnataka government forms a Special Investigation Team. The team will investigate serious allegations. These include murders, sexual assau...
- Influencer content holds attention significantly longer than traditional branded content: KantarKantar's 2024 study reveals influencer content significantly outperforms traditional ads in engagement and brand salience. FMCG brands are ...
- Influencers take lead as 67% Indians trust their recommendations over traditional advertisements: KantarKantar reports that Indian consumers trust influencer recommendations more than traditional ads. Influencer content excels in driving brand...
- Urban middle-class households shrink, rich club sees big jumpA new report reveals a widening socio-economic gap in urban India. Affluent households surged by 86% in 2024 compared to 2019, while lower ...
- Hyperlocal tastes, identities get more and more play in Indian advertisingThe marked shift to hyperlocal narratives, highlighted in Kantar's Creative Effective Study 2024, stems from a growing consumer demand for ...
- How the Patnaiks, despite being 2% of Odisha's population, ruled the state for 45 years, and maybe beyondAs Odisha undergoes polling for the assembly elections, Naveen Patnaik, the incumbent Chief Minister, is aiming to secure his sixth term in...
- Effective ad outcome is 50% creative, 50% media buying: Kantar"Brands tend to focus more on media buying, whereas our research shows that 50% of the outcome is due to the creative quality, 25% is due t...
- How ads aimed at rural Indian buyers may be missing a big trickKantar's study drew insights from over 1,400 creatives across categories, markets, and media formats in 2022. The aim of the study is to he...
- Reliance may be a bigger threat to D2C FMCG brands: KantarThe revenue of D2C brands could reach $10 billion by 2025, compared with $4 billion now. However, Reliance, which has the largest supermark...
- Invasion of Ukraine number one concern for India followed by cost-of-living crisis and climate change: Kantar StudyThe Russia-Ukraine war is the biggest concern in India for 37% Indians, although it is significantly lower than the global average of 64%. ...
- A touch of drama helps but un-stereotyping in ads likely to unlock higher marketing return on investment - Kantar report“The spread of ads that consumers have perceived to be both creative and effective is an affirmation of the fact that the space for creativ...
- Rural India now as resilient as urban regions in FMCG salesFor instance, hand sanitiser volume sales have become much bigger in rural India reaching almost 4.44 crore households as compared to 4.26 ...
- Ex-IAS officer Ashwini Vaishnav joins BJP after getting RS nominationVaishnav, who was private secretary to former prime minister Atal Bihari Vajpayee, joined the BJP in the presence of the party's Odisha uni...
- Second helping: The humble chefs are the unsung heroes of restaurantsEvery time chef Vikramjit Roy tries out a new dish, putting together an impossible melange of flavours and ideas from all over Asia, it is ...
- BJD ahead in 112 Assembly seats, BJP, Cong far behind in OdishaChief Minister Naveen Patnaik was leading in Hinjili by 15,656 votes while the state president of Congress was trailing and that of BJP was...
- Pappu shows he can dance aloneThe unexpected outcome in the 2009 Assembly and Lok Sabha polls in Orissa has propped up Biju Janata Dal (BJD) as a genuine regional party ...
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