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SONAMASURI RICE
India should exclude premium rice variety from export ban -trade bodyIndia last month imposed a ban on exports of non-basmati white rice due to rise in retail price of rice.- Consumers pay premium price for the look alike of the regional rice varietiesAs few buyers can correctly identify the rice variety they love and go more by the name, the market is overrun by traders passing off looka...
- Traders pass off lookalikes to cash in on demand for traditional riceThere is a booming market for traditional regional varieties of rice that command up to 200% premium because they are hardly produced any m...
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