A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
09 Jun, 2026, 07.42 PM IST
Anand Mahindra fascinated by this Indian city where people can drink water straight from tap; explains why they don't need RO purifiers or bottled waterAnand Mahindra Puri water story: Puri, a coastal city in India, now offers tap water safe for direct consumption. This achievement stems fr...
08 Jun, 2026, 04.57 PM IST
Keenly watching India-US trade deal developments: Brown-Forman India MDBrown-Forman, the maker of Jack Daniel's, is closely monitoring the India-United States trade deal. Positive signs are emerging for the bil...
08 Jun, 2026, 11.04 AM IST
The popsicle was invented by accident: How an 11-year-old boy's forgotten drink created a global treatA simple mistake by young Frank Epperson in 1905 led to a global sensation. He left a soda outside overnight, and it froze on a stick. This...
07 Jun, 2026, 08.44 AM IST
As World Cup heats up, experts warn fans about mixing alcohol and extreme temperaturesSoccer fans will be drinking alcohol during the FIFA World Cup games. Experts warn that mixing alcohol with extreme heat carries risks. Exc...
05 Jun, 2026, 05.29 PM IST
Can replacing sugary beverages with ‘healthy’ alternatives help you lose weight? Stanford-trained longevity expert says: ‘Why you switch…’Longevity expert Peter Attia clarifies the impact of switching to artificially sweetened beverages for weight loss. While some studies show...
05 Jun, 2026, 04.36 PM IST
Sadhguru reveals the superfood women should eat daily, says the ancient millet is the ‘most female-friendly cereal’Spiritual leader Sadhguru has highlighted ragi (finger millet) as a highly beneficial cereal for women, particularly in combating anemia an...
04 Jun, 2026, 08.34 PM IST
Kuku FM readies public market debut; SoftBank books Lenskart gainsKuku FM's parent has taken the first step towards a stock market listing. This and more in today's ETtech Top 5.
04 Jun, 2026, 08.01 PM IST
SoftBank snags Rs 2,873 crore from Lenskart stake sale, clocking 7x returnSVF II Lightbulb Cayman, a SoftBank affiliate, sold 5.65 crore shares, or 3.25%, in Lenskart for Rs 2,873 crore through a block deal on Wed...
04 Jun, 2026, 07.47 PM IST
Pepsico launches energy drink Adrenaline Rush, eyes mass-premium segmentPepsiCo has introduced its premium energy drink, Adrenaline Rush, to the Indian market. This move expands their beverage portfolio, offerin...
03 Jun, 2026, 10.48 AM IST
Coca-Cola uncaps IPO plans for India bottling business, eyes 2027 listingThe Coca-Cola Company is preparing to take its India bottling business, Hindustan Coca-Cola Holdings (HCCH), public in a significant IPO ex...
03 Jun, 2026, 06.27 AM IST
In 1888, a pharmacist’s syrup met carbonated water by chance which made Coca-Cola a global drinkCoca-Cola's origin story is more than just chance. Pharmacist John Pemberton created his syrup during an era of medicinal tonics. The drink...
02 Jun, 2026, 05.45 PM IST
Tech jobs go cold; Chip startups shift gearIndia’s tech hiring has fallen to its lowest level in more than two years. This and more in today's ETtech Top 5.
01 Jun, 2026, 07.43 PM IST
Mann Ki Baat Episode 134: From Aam Panna & Sol Kadhi to Neer Mor and Bela Panna; How to make the 9 healthy Indian drinks recommended by PM Modi for heatwave reliefMann Ki Baat Episode 134: During the latest episode of Mann Ki Baat, Prime Minister Narendra Modi highlighted India's diverse traditional s...
31 May, 2026, 02.11 PM IST
Sugarcane or Ganne Ka Juice Not Healthy: ICMR suggests avoiding soft drinks, fruit juices, tea, and coffeeGanne Ka Juice Peene Ke Nuksaan: As heatwaves intensify, health experts caution against excessive sugarcane juice consumption due to its hi...
29 May, 2026, 01.00 PM IST
Rs 199 for a diet coke: How Q-commerce is capitalizing on India's canned drink deficitImported cans of Diet Coke, Coke Zero, 7 Up Zero Sugar and other soft drinks are being sold on quick commerce platforms at nearly five time...
28 May, 2026, 06.48 AM IST
Heatwave drives surge in cold drink sales, AC and fridge demand stays weakIndia's scorching heatwave has boosted sales of soft drinks, ice-creams and dairy beverages, while higher prices and weak consumer sentimen...
26 May, 2026, 07.10 PM IST