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SOFT DRINK MULTIPACKS
Coca-Cola tests paper-based bottle carriers in Europe that could cut 200 tons of plastic a year; when will it reach the US?Coca-Cola HBC Austria is piloting a new packaging strategy, replacing plastic shrink wrap with a recyclable corrugated-paper handle for sof...
Small packs fit inflation-hit urban baskets"Inflation is a major challenge," said Sanket Ray, president, Coca-Cola India and Southwest Asia. "Small packs (₹10-20) give us an affordab...
- Beyond brand continuity: Changing design for the better
Pepsi is rolling out 35 different pack designs, signifying a shift toward viewing packaging as a constantly evolving route to engagement, r...