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Speaking diamond: A buyer’s glossary for India’s new disclosure eraIndia's Bureau of Indian Standards (BIS) now mandates clear labeling for natural versus laboratory-grown diamonds, enhancing consumer trust...- ET Awards: RateGain Travel Technologies wins Emerging Company of the Year aided by AI-powered growthRateGain Travel Technologies has emerged as a leader in digital solutions for the rebounding global travel sector. The Noida-based firm, le...
- Inside AI-led digital storefronts; Lalit Keshre’s big ET Awards winHappy Monday! Digital platforms and brands are building their own AI storefronts. This and more in today’s ETtech Morning Dispatch.
- What is Instagram Plus? What we know about Meta’s latest subscription model testMeta is testing Instagram Plus, a subscription version of Instagram, in select markets. The move aligns with a wider industry shift towards...
- Want to become a social media marketer? Here’s a quick guideThe demand for social media marketers is increasing as businesses invest in building their presence on social media. To stand out in the co...
- How to become an Email MarketerAn email marketer is responsible for designing and implementing effective email marketing campaigns to engage customers and drive conversio...
- Executive Programme On Digital & Social Media Marketing Strategy at IIM CalcuttaThe Executive Programme on Digital and Social Media Marketing Strategy at IIM Calcutta is a certificate program that aims to equip professi...
- Charting Brand Success: Your Guide to Brand Management CourseBrand management is a crucial aspect of marketing that involves evaluating how a brand is perceived in the market and developing strategic ...
- In 2023, social media is one of the most reliable tools to grow your small businessSocial media has become an important marketing tool for business in India, with many businesses using it to engage with customers and reach...
- 5 Art NFTs minting in September 2022 for bear market gainsFind five art NFTs minting in September 2022, with the potential to provide bear market gains.
- How to build your brand on social mediaFor more such web stories, click on the ET icon below
- Can AdWords' advertising clubbed with social media marketing do wonders for MSMEs?Simply put, the combined efforts of paid search and social media can be very helpful when you are starting off with limited budgets.
- Can social media influence brand perception?Social media marketing can be critical for SMEs since it has the power to make or break a brand, depending on how well or poorly it is deve...
- Customer engagement key focus for 45% marketers in 2018: Times Internet-DMAasia reportSocial media marketing saw a 30% decline over the previous year as only 36% of surveyed marketers cited it as a strategy that worked well f...
- Smart social media marketing drives millennial businessesStartups such as NakhreWaali, Vajor. com and Prerto bet on unique, handcrafted fashion products creating a niche market away from big ecomm...
- How to bring the social back in your brand's social media marketing effortsAs brand managers work to fulfil these expectations, they sometimes miss focusing on these three key principles that should be guiding thei...
- How SaleBhai uses social media marketing to impress and attract new customersWith its operational customer service based in Bangalore, the startup is following the footsteps of Flipkart by making innovation its stren...
- How to employ the essentials of social media marketingWhile the specifics may change from one industry to another, the basic guidelines of a successful SMM strategy remains more or less the sam...
- Flipkart, government ink pact to offer online retail training to semi-urban & rural peopleIn its attempt to get micro, small and medium enterprises online, Flipkart has joined hands with govt to train people from semiurban and ru...
- Michelin to take contest winner on free ride to Malaysian F1 CircuitTyre manufacturer Michelin has introduced a new initiative "Driver Wanted Contest" to offer free trip to Malaysian F1 Circuit for a day.
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