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SOBER CURIOUS MOVEMENT
26 trends for 2026: From AI to zero waste, the A–Z of what’s coming next yearGet ready for 2026. AI will become more autonomous and run on your devices. Beauty will blend with skincare. Cars will offer premium tech a...- Youngistan drinks to good health with no/low alcohol spiritsDriven by health consciousness and moderation, Indian millennials and Gen Z are increasingly opting for no or low-alcohol beverages, with 2...
- Alcohol is old-fashioned: Why corporate circles are going dryA growing movement towards mindful drinking and temporary abstinence is reshaping social scenes, particularly among young professionals and...
- Sobriety sips: The rise of non-alcoholic cocktails in IndiaThe non-alcoholic beverage (NAB) market is expanding in India, driven by brands like Sobriety Sips and Sober. These brands offer sophistica...
- Kendrick Lamar uses his Super Bowl halftime show to settle a vendettaKendrick Lamar's Super Bowl LIX halftime performance was highlighted by his rendition of 'Not Like Us,' a song central to his beef with Dra...
- Sip on this: Consumers want cleaner, healthier and sustainable drinksMegatrends for the upcoming year are most likely to centre around healthier, cleaner, more sustainable, and socially responsible drinks.
- Learn With ETMarkets: Options Demystified 101 - Power of optionsOptions trading is a fascinating and versatile tool for hedging against risk, generating income, and speculating on future stock price move...
- The latecomer's guide to cryptocurrencyUnderstanding crypto now - especially for skeptics - is important for a few reasons. The first is that crypto wealth and ideology is going ...
- 'Sober curious': Tips for becoming more thoughtful about alcohol and embracing mindful drinkingThis mind-set might appeal to those who developed troubling habits during pandemic.
- Rise of big 'small' beer: How for some craft beer drinkers, less can be moreIn recent years, beer lists had grown to include more and more low-alcohol options.
- No booze, more buzz: How bars without alcohol are creating a new wave around the worldBut guess what? Sober bars aren't really a new phenomenon.
- Are you ‘sober curious’? You can now 'dabble' in alcohol by trying these delicious non-alcoholic cocktails“Dry January” has gone from punchline to mantra for bars nationwide.
- There is a shade of difference between being tipsy and being a nuisanceDrinking is not regarded as an offence unlike the vague act of “causing nuisance”, nor is there a law stipulating that commuters have to be...
- Balasaheb Thackeray: Mumbai's godfather was once a man of BombaySome of Thackeray’s contradictory stands were tactical — he relished keeping people on the edge.
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