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SNACKING TRENDS IN INDIA
Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Chitale vs Starbucks: Viral video shows how local heroes are challenging foreign brandsA viral video from Pune International Airport showcases local Maharashtrian brands like Chitale Bandhu and Ganesh Bhel standing alongside g...
- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- PepsiCo new packaging to carry 'No Artificial Flavours or Colours' labelPepsiCo is updating its snack packaging in India. Popular brands like Lay's, Kurkure and Doritos will now clearly show 'No Artificial Flavo...
- India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
- Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomProtein-rich foods are becoming more expensive in India. Global supply issues and rising demand are pushing up the cost of whey, a key ingr...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomIndia's demand for protein-rich foods is surging as health-conscious consumers embrace protein shakes, bars, and fortified snacks. This tre...
- India's aspirations 'no longer limited to its borders': PM Narendra Modi to diaspora in NetherlandsPrime Minister Narendra Modi described India as a land of opportunities undergoing unprecedented transformation. He stated India's aspirati...
- 'Who needs pizza when you can have...': Anand Mahindra's Indian food choice has netizens calling it 'the best above the rest'Anand Mahindra shared a video of a giant paratha, sparking a debate about Indian comfort food. The post went viral, with many agreeing that...
- Why health freaks never skip these 5 moringa recipesMoringa recipes: Moringa, the "drumstick tree," is a global superfood trend, celebrated for its rich vitamins, minerals, and antioxidants. ...
- India throws Diet Coke parties as Iran war disrupts suppliesDiet Coke parties are gaining popularity across India. A shortage of the beverage, linked to the Iran war, has created a social media frenz...
- Pixxel & Sarvam take AI to orbit; Fintechs flock to Gift CityHappy Tuesday! Spacetech startup Pixxel is joining forces with AI company Sarvam to launch an orbital data centre satellite — bringing comp...
- Varun Beverages shares jump 9% in 3 days. Why Jefferies, Motilal, and others are bullish after Q4 results?Varun Beverages shares extended gains after strong Q1 CY2026 results, with double-digit growth in profit, revenue, and volumes. Brokerages ...
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