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Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- Waka Waka! Indian consumer giants seek to roar louder in AfricaIndian consumer firms are significantly boosting investments in Africa, shifting from market entry to large-scale operations. Driven by a y...
- Crazy Snacks IPO opens for subscription today. GMP among key details to knowThe IPO comprises a fresh issue of 60 lakh shares worth Rs 25.20 crore and an offer for sale (OFS) of 14.95 lakh shares aggregating to Rs 6...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Smiles, fries & air-fryers: Why Canadian food giant McCain is bullish on India’s snacking boomConsumers are embracing global and local flavours, driving innovation in products like fries and premium appetisers. McCain is actively add...
- Psychology says fathers often check on family members indirectly even when they are worried, here’s what this unique form of love meansMany children grow up believing their fathers are emotionally distant, but psychology suggests that this is not always the case. Sometimes,...
- A new-age thirst for beverages is emerging as a key force in India's consumer goods marketBeverage industry in India: Indian companies are seeing strong growth in drinks like coffee, ready-to-drink options, and protein beverages....
- Want to lose weight? Influencer who shed 55 kg reveals the 7 foods she gave upFitness influencer Dolly shared her weight loss journey, revealing that eliminating seven food categories helped her reduce calorie intake ...
- From gym tubs to kitchen staples: Protein becomes India’s new food trendIndia's food market is seeing a surge in protein-enriched products. These items are moving beyond fitness enthusiasts to everyday consumers...
- Trump tariffs changed taste of foods in U.S? Label checking reveals shocking detailsTrump Tariffs have grabbed headlines and become the topic of discussion around the world. Now there is a reality-check on the food ingredie...
- Bars, cafes step up to the crease with offers on IPL final nightDespite rising costs, restaurants and bars saw a surge in business during the IPL final. Bengaluru outlets reported full bookings, with som...
- For a match made in retail heaven, friction on earth can be realQuick commerce is transforming Indian retail. Platforms like Blinkit and Zepto now drive a significant portion of online sales for major FM...
- All Kwality Wall's items to be milk-based next year, says CEO Peter ter KulveMagnum Ice Cream is transforming its Kwality Wall's business in India. The company is moving from vegetable fat frozen desserts to dairy ic...
- Taali joins hands with Pokémon to enter India’s evolving snack marketIndian snack brand Taali has teamed up with The Pokémon Company. This collaboration introduces a new offering in India's growing snack mark...
- India’s kitchens turn into mini gyms as protein orders soar 150%India's embrace of high-protein diets is transforming grocery habits, with quick commerce platforms seeing a 150% surge in protein-related ...
- Not all startups are built the same. Which category defines yours?Startup award categories are often shaped more by founder journeys, business models, and growth approaches than by sectors alone. Through r...
- Fewer top-ups mark FMCG buying shiftIndian shoppers are changing their habits. They are visiting stores less often for everyday items. However, when they do shop, they are spe...
- PepsiCo to invest Rs 5,700 crore in India by 2030PepsiCo plans a significant Rs 5,700 crore investment in India by 2030. This expansion will boost manufacturing capacity through new and ex...
- India’s protein boom runs into a whey crisis as prices surge 4X, shortages loomIndia's demand for protein-rich foods is surging as health-conscious consumers embrace protein shakes, bars, and fortified snacks. This tre...
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