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SNACK COLLABORATION
Taali joins hands with Pokémon to enter India’s evolving snack marketIndian snack brand Taali has teamed up with The Pokémon Company. This collaboration introduces a new offering in India's growing snack mark...- As competition hots up, consumer brands step up Q-Comm spends for better screen presenceConsumer brands are significantly increasing spending on quick commerce platforms for premium listings and enhanced SEO to combat rising co...
- Not all startups are built the same. Which category defines yours?Startup award categories are often shaped more by founder journeys, business models, and growth approaches than by sectors alone. Through r...
- Heatwave impact: India Inc adopts WFH, safety stepsIndian companies are changing work practices due to severe heatwaves. Businesses are offering flexible hours and work-from-home options. Ou...
- Huge export opportunities for food, beverages in Singapore mkt: TPCIOver 100 Indian companies are showcasing products at the FHA fair, aiming to increase India's low 2.6% share of Singapore's F&B imports. Th...
- April Fools’ Day 2026: The funniest brand pranks — from classic gags to viral hitsApril Fools’ Day 2026 brought a wave of imaginative brand campaigns, with food-themed pranks taking center stage. Brands also explored humo...
- Haldiram’s Nagpur & Delhi branches complete mergerHaldiram's Delhi and Nagpur factions have merged to form Haldiram Snacks Food Private Limited, creating India's largest snacking company. T...
- Bikanervala to expand business in UKBikanervala partners with The Montana Group to expand into the UK, marking a strategic move to globally promote Indian culinary heritage. T...
- 65% of Indians now recognise almonds as a top high-protein snack; Here's whyA survey shows that 65% of Indians recognize almonds as a high-protein snack, with stronger recognition in tier-II cities like Lucknow. Not...
- Pepsi, Tatas look to spice up snacks marketPepsiCo and Tata Consumer Products have teamed up to develop and sell packaged snacks, integrating PepsiCo's Kurkure brand with Tata's Chin...
- Snacking while binge-watching? OTTs, brands smell opportunitySnack brands are partnering with streaming platforms like Netflix, Amazon Prime Video, and Disney Hotstar to offer co-branded packs tailore...
- Snack brand 4700BC collaborates with Netflix to launch content-specific variantsSnacking brand 4700BC has partnered with Netflix to launch new popcorn variants in India. This collaboration aims to boost the popcorn cate...
- India Inc drives better food choices for employeesIndian corporate cafeterias prioritize employee well-being and productivity by promoting healthy food choices like millets, keto bowls, rag...
- How Beyond Snack is transforming the snacking landscapeFrom the outset, Beyond Snack understood the importance of branding in instilling trust and creating long-term value for stakeholders. The ...
- Mondelez launches accelerator programme for startups in snacking spaceCoLab, an early-stage startup engagement programme, will provide funding, education and mentorship to startups in the country.
- Health food maker Lil’Goodness announces launch of Disney, Marvel-inspired productsLil’Goodness will also launch a unique on-pack innovation, where the pack assembles into a Marvel character as a collectible item, thereby ...
- Lil’Goodness ties up with Sikkim Supreme to introduce a range of snacksThe company will roll out an assortment of prebiotic chocolates, Vitamin B12 Jaggery and extruded snacks, besides creating exciting formats...
- Mars,Tata Trusts to work on addressing nutritional gapsTata Trusts and the Chicago-based Mars International had entered into a partnership in 2016 and the snack venture was launched here Wednesd...
- PepsiCo to invest $5 million in agricultureThe maker of Lay's, Kurkure and cola brands like Pepsi is meeting companies who are investing to digitally connect 10 million retailers alo...
- Competition fosters collaboration amongst consumer companiesCEOs of top consumer companies have begun having formal and informal discussions on sharing resources in areas of supply chain and distribu...
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