Smartphone companies are reducing staff in marketing and sales. Rising costs and slower sales are pushing brands to cut expenses and focus ...

As smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...

Smartphone companies are renaming old budget phones and increasing prices. This is due to rising component costs and currency fluctuations....

India's digital lending is rapidly transforming credit access, with mobile apps now disbursing significant loan volumes, especially to youn...

Cash handouts from recent state elections are expected to boost spending on items like apparel, smartphones, and electronics. Consumers, es...

India's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...

Companies are reducing product choices to manage rising costs. This strategy focuses on popular, profitable items. Smartphone and TV makers...

Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purch...

The country's fiscal Q1 2023 saw sales decline an unprecedented 16-20% YoY. Following this, most top brands including Xiaomi, Apple, Vivo, ...

OnePlus has been accused of prioritising its exclusive stores, large format retail outlets and online channels which has created supply sho...

Shipments from manufacturers’ factories to online channels were at a record high share of 53% in the last calendar year even as in absolute...

The association has met leadership of top brands such as Xiaomi, Vivo and Oppo. "We have made it clear that retailers will not be burning c...

Brands will seek to harness demand through the upcoming festive season to mitigate the revenue impact of the weak first half of the calenda...

Between 10th May and 10th June this year, Vivo has delivered 1 lakh devices through its VIVO Smart Retail programme, a hybrid offline-to-on...

Experts say the development may also force top brands to delay their offline expansion plans. The setback to the offline channel has come j...

Xiaomi has close to 3000 exclusive Mi stores, 75 Mi Homes and 10,000 retail points in its offline network. Retailers said that only the com...

Growth in the online channel has jumped in the last three years — growing from 38.4% share in 2018 to 41.7% in 2019, and is estimated to be...