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SMARTPHONE MARKETING TACTICS
Europe is finally, slowly getting its act togetherEurope stands on the brink of a pivotal transformation, launching a set of ambitious reforms aimed at revitalizing its economy and global f...- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- From billionaire to jail: Why Byju Raveendran is facing prison and how $22B startup with SRK & Messi as ambassadors crashedByju's founder Byju Raveendran has been sentenced to six months in jail by a Singapore court for contempt of court. The court cited his dis...
- Made in USA gold Trump mobile phone has missed 5 shipping deadlines - here's when thousands of workers expect to get itThe Trump Mobile T1 phone shipping update is now official, with pre-order deliveries starting this week after months of delays. This marks ...
- Credit at the tap: The opportunities and risks of India’s digital lending boomIndia's digital lending is rapidly transforming credit access, with mobile apps now disbursing significant loan volumes, especially to youn...
- The limited-edition game Realme is playing in chase of the throneRealme is raising the stakes with its limited-edition Game of Thrones smartphone, merging tech and pop culture. Following hits like Naruto,...
- iPhone 16 gets a $351 price drop on Chinese e-commerce sites ahead of shopping frenzyTo combat declining market share in China, online retailers are significantly discounting the iPhone 16 ahead of the "618" shopping festiva...
- Marketing budgets leap: Slump-hit companies to spend up to 30% more on revival hopesCompanies are hopeful of a recovery in consumption by middle-income consumers, who may be encouraged to purchase premium products aided by ...
- Spoilt for choice: How changing consumer preferences & tech advancements driving upgrades in electronics and carHyundai Motor India introduced the third upgrade to its flagship SUV, Creta, in January, followed by the performance-focused Creta N Line v...
- Huawei teases launch of new smartphone, high-end model anticipatedThe company jumped back into the premium smartphone market last year with its Mate 60 series, a launch celebrated by state media as a trium...
- Microsoft CEO Satya Nadella says unfair practices by Google led to its dominance as search engineNadella testified in a packed Washington, DC, courtroom as part of the government's landmark antitrust trial against Google's parent compan...
- Samsung may ring on Vivo’s pitch at the IPLThe deal involves Samsung branding to be displayed on the front of players’ jerseys, training jerseys, players’ dugouts, perimeter boards, ...
- Smartphone upstart that beat Apple is now looking at global expansionEmboldened by its success against Apple Inc. and Samsung Electronics Co. at home, the company now intends to tackle developed markets with ...
- Revealed: Oppo, Vivo's Rs 2,200 crore marketing strategy to overtake Samsung in IndiaThe tactic of the Chinese duo is aimed at overtaking market leader Samsung in the next one year in the Rs 6,000-20,000 smartphone segment.
- Xiaomi suits up for a debut on Apple's home turfFor now, the largest overseas market for Xiaomi is India, a country with over 1.2 billion people on the cusp of a smartphone boom. Barra sa...
- Tablet shipment up 16% to 1.07 mn units in Q2 of 2015: CMRThe quarter saw 1,072,369 units being shipped, up 16.4 per cent from 9,21,414 units in the year-ago period, CMR said in a statement.
- A year on, Microsoft to complete Nokia integration by rebranding storesIn Microsoft’s global scheme of things, India is among the most important markets and Nokia retail stores are being rebranded Microsoft Pri...
- Kerala turning into hub for movie based mobile gamesWith high smartphone penetration, and a vibrant film industry, Kerala is fast becoming a hub for developing movie-based mobile games.
- PC makers HP, Dell, Acer, Lenovo betting on touch-based laptops, hybrid devices to beat slowdownTop PC makers such as HP, Dell, Acer & Lenovo see touch-based laptops and hybrid devices as a means to counter the slowing sales of desktop...
- Samsung ambushes Nokia in smartphone warThe cut-throat competition between the country's top two mobile handset players looks like the old Cola War between Coca-Cola and PepsiCo.
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