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SMARTPHONE CATEGORY
Specs stopped selling smartphones. Intelligence is the new benchmark - A breakdown of Google I/O and Apple’s WWDC 2026Smartphones are evolving beyond just hardware. Companies like Google and Apple are now prioritizing artificial intelligence. This means pho...- India emerges as global tech partner under PM Modi's 12-yr tenure, exporting to US, China: VaishnawIndia is now a trusted partner in technology value chains. Under Prime Minister Narendra Modi, the country exports electronics, including c...
- Thailand to launch new app allowing foreign travellers to register before arrivalThailand is introducing a new mobile application for foreign visitors. This app will allow travelers to submit their arrival details before...
- Consumer goods majors eye stronger sales as inflation pushes both volumes and pricesConsumer goods companies anticipate stronger sales growth. Inflation from the West Asia conflict is expected to boost both product volumes ...
- Maruti, Tata lead hatchback revival as India's carmakers rediscover the mass marketIndian carmakers are rediscovering the hatchback. For years, SUVs dominated sales. Now, rising prices and economic challenges mean small ca...
- Samsung Galaxy A57 5G review: A software-first approach to the mid-range marketSamsung's Galaxy A57 5G prioritizes longevity with six years of Android and security updates, aiming for relevance until 2032. While its ha...
- Inside Samsung's strategy to own every tier of the Smart appliance marketSamsung's new Bespoke AI refrigerator range targets India's growing premium appliance market with a three-tiered strategy. From practical D...
- Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...
- Premiumisation, digital push, and India’s consumption story: Inside HUL’s growth blueprintHindustan Unilever Ltd remains optimistic about India's future growth. The company is focusing on increasing consumption, premium products,...
- India's new drama is about the fight for your 1-minute attentionIndia streaming platforms microdramas: Platforms are rapidly adopting microdramas, short, vertically shot melodramas. These bite-sized show...
- India has 500 million gamers. Advertisers are still figuring out how to reach themIndia boasts a huge gaming audience of 517 million players. This market is growing fast, projected to reach nearly $4 billion by 2029. Conn...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- Funox brings new browser games for players looking for instant online entertainmentBrowser games are gaining popularity across India. Players prefer instant-play HTML5 games that require no downloads. Funox is expanding it...
- FirstCry, Slice’s FY26 numbers; Nilekani’s Fundamentum eyes deeptech pushFirstCry parent cut its losses in the March quarter on tightened costs. This and more in today's ETtech Top 5.
- India's consumption story changes track as OTT, travel and premium phones outpace staples: ReportThe report titled "The Great Consumption Shift" said, "Indian wallet has moved from cereal to data to OTT to mobiles," highlighting how Ind...
- Delivery platforms deploy cooling cover as orders heat upPeople confined to indoors are increasingly turning to online platforms for purchases spanning daily essentials to cooling products and con...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- Waiting for your dream phone to get cheaper? That moment may never comeSmartphone prices are no longer dropping predictably. The demand for AI chips is causing component costs to surge. This means phones are la...
- Early-stage vertical commerce startups continue to draw VC interest across beauty, fashion, servicesInvestors are pouring money into quick commerce startups across fashion, beauty, and services. Companies like Firi, Dazzl, and Klydo are se...
- India’s microdrama market likely to favour scaled winners as sector matures: BDOIndia's emerging microdrama market is set for growth. Experts predict business models focusing on viewer engagement and repeat viewing will...
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