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SMARTPHONE BUYING DECISIONS
Why Amazon has struggled to crack IndiaAmazon's India strategy is changing: under new leadership, the company is focusing on profitability over rapid growth. This shift comes as ...- Realty startup Propsoch raises USD 2 mn seed funding from investors to expand bizThe fund will be utilised to strengthen research and advisory capabilities, expand team across functions, and support market expansion, the...
- From $22 billion to zero: Success, not failure, brought Byju downByju's, once a $22 billion edtech giant, has collapsed. Founder Byju Raveendran faces jail for contempt. The company's downfall stems from ...
- As Indians buy pricier phones on EMI, OneAssist bets big on protection plansAs smartphones become costlier and increasingly financed through EMIs, device damage is emerging as a new source of household financial str...
- Your monthly spend also decides how soon you can retire: Expense tracking apps, AI tools are changing how Indians investExpense-tracking apps, spreadsheets, Artificial Intelligence (AI) -generated analysis, and budgeting dashboards are not merely bookkeeping ...
- Sony, Nintendo grapple with memory price surge as AI boom constrains supplyNintendo and Sony face higher costs due to rising memory chip prices. The AI boom is impacting chip supply, forcing price increases on cons...
- Stock, mutual fund investing from Tier-2, 3 cities grows fast, but limited awareness, advisory gaps remain key concernsEven as individuals from Tier-2/3 cities and beyond are rapidly embracing the world of stocks and mutual funds, gaps in advisory and awaren...
- Smartphone buyers prioritise AI, performance and style over specs aloneIndian smartphone buyers now focus on personal style and AI capabilities. Colourful phones and AI features significantly influence choices,...
- $250 bn e-commerce boom redraws India's retail buying & triggers a safeguard demandIndia's e-commerce sector is poised for massive growth, projected at $250 billion. Gen Z shoppers are driving this expansion, favoring new ...
- Ankur Warikoo suggests 7 options - what you can do for the price of the latest iPhone. 'One year of party' most liked by netizensAnkur Warikoo sparked debate by comparing the cost of a new iPhone to alternative purchases, including years of Netflix, rent, gym membersh...
- IPL 2026 sees 3% dip in TV ad volumes in first two weeksTelevision advertising for the Indian Premier League saw a slight dip in early matches. Factors like a rain-hit game and reduced spending o...
- “Misselling isn’t just about commissions”: Bandhan Life CEO on insurance reality checkSatishwar B., MD and CEO, Bandhan Life Insurance, discusses the Public Insurance Registry, Bima Sugam, misselling and commissions, in a con...
- The phygital turn: How tech-enabled advisors are reshaping health insurance accessIndia’s health insurance journeys are increasingly “phygital”: customers research and apply online, but still rely on human advisors at cri...
- Repairability index on anvil to help consumers take informed decision on buying smartphones, tabletsA government panel has proposed a repairability index for smartphones and tablets, aiming to empower consumers with informed purchasing dec...
- Planning to buy a smartphone? Why delaying your decision could cost you moreSmartphone prices are climbing due to the increasing cost of advanced components, 5G technology, and the integration of cutting-edge featur...
- Does smartphone cover glass swing consumer buying decision?93% of smartphone owners in India consider drop and scratch as important parameters.
- Mid-range smartphones to be sweet spot this festive season: Amazon IndiaAccording to findings of the 'Great Indian Mobile' survey, 38 per cent respondents said they are looking at buying a mid-range smartphone b...
- Facebook and KPMG launch Zero Friction Future programmeFacebook said the studies will aim to define, understand and solve friction in purchase journeys to unlock new avenues for business growth.
- More basic phone users eye upgrade to 4G phone in IndiaFeature phone users are getting more aware about the benefits of mobile internet and want to switch to a data-enabled phone.
- How do smartphone users take their online buying decisions?Given that the smartphones play a key role in connecting device owners to the whole wide world, it is logical for the commercial microcosm ...
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