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SHOPPING STRATEGIES
The hidden economics of international spendingThe expansion of Indian international spending is rapidly increasing annually. The hidden costs of forex mark-up on credit cards can signif...- Psychology says people who walk through an entire store before choosing anything may be resisting impulsive decisionsNobody wants to make a purchase only to discover a better or more affordable option a few minutes later. Taking time to browse the store fi...
- Psychology says people who buy duplicates of products they love may have a stronger preference for certainty and continuityFor someone who has found a product that consistently meets their needs, purchasing another one can feel like preserving a familiar and dep...
- Psychology says why being given two choices can sometimes feel better than being given tenResearchers found that the effect of having many options depends on four key factors: the complexity of the choices, the difficulty of the ...
- ‘In God we trust, all others pay cash’: Warren Buffett had the cash and still has itBerkshire Hathaway lost $11.5 billion. Buffett spent $14.5 billion. And then, he told his shareholders about the two worst decisions he had...
- Independence Day 2026: The hidden role of food in India's fight against British ruleIndependence Day 2026: Chapatis secretly moved across India, alarming British officials before the 1857 uprising. Later, Tiranga Barfi symb...
- From discovery to purchase: How creators shape Gen Z's festive shoppingAbout 34% of Gen Z turn to social platforms for inspiration and ideas, and 28% use them to coordinate plans or gifting, per a study conduct...
- Eternal helped you save time. Now it wants to help you spend itEternal’s District is betting India’s next consumer internet boom will come from helping people spend time outside home. As dining, shoppin...
- Offline shopping to be District’s second-largest business in three years: CEO Rahul GanjooCEO Rahul Ganjoo told ET that while dining will remain District’s biggest category en route to a targeted $3 billion net order value (NOV),...
- Put down the screwdriver; a forked hand weeder can help remove gravel driveway weeds below the crownGravel driveways often see a rapid resurgence of weeds because their roots hide beneath the surface. For successful removal, use a speciali...
- From Uniqlo to Zara, clothing brands try to win over Gen Z with a needle and threadApparel companies are offering repair services and sewing workshops to attract young consumers. These initiatives aim to reduce textile was...
- ‘Bharat’ is going digital on its own termsBharat’s consumers may be hesitant to purchase certain products online, but it’s clear that they are ready to embrace digital shopping.
- Texas parents are ditching the tax-free weekend—here's whyTexas parents are shopping early for school supplies, bypassing the tax-free weekend. Houston families anticipate spending significantly mo...
- Black basket means taken, pink means single: Finland supermarket's dating trick is smart marketing, adding lakhs in monthly sales. How?A social media user, Pratham, shared a Finland supermarket’s unusual marketing idea where black baskets signal shoppers are married or in r...
- An e-commerce blitz pounds Russia's Amazon as war comes to cartsUkraine has commenced drone attacks on Wildberries, the largest online retailer in Russia. These actions are designed to disrupt the routin...
- He sells 200–250 plates of Chole Bhature a day at Rs 60. How does he afford Rs 60,000 rent?A social media user, Pratham, shared how his friend abandoned a Chole Bhature shop after seeing its Rs 60,000 monthly rent. Another owner t...
- Apple’s India sales top $10 billion on widening retail pushApple crossed $10 billion in annual sales in India for the first time in FY26, with revenue growing at a double-digit rate from about $9 bi...
- Amazon, Flipkart slash fees as battle for smaller cities intensifiesE-commerce giants Amazon and Flipkart are cutting seller fees to expand into smaller Indian cities. This strategy aims to attract more sell...
- For GLP-1 users, the in-store clothes shopping trip is backMany consumers using weight-loss drugs are now shopping more in physical stores. Sizing changes prompt shoppers to try on clothes, increasi...
- Psychology explains why we buy things we don't actually need - and the hidden brain tricks that drive impulse spendingOur brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...
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