Myntra's Big Fashion Festival resulted in nearly double the order volumes compared to regular business days. New customer additions from no...

As consumers increasingly use AI for product discovery and comparisons, brands must adjust their advertising strategies. Research shows tha...

L Catterton, which manages about $40 billion in equity capital, said the deal reflects its research into how AI is reshaping product discov...

Retailers use a bagful of psychological triggers and pricing tricks to sell more during sales. Here’s how you can avoid overspending.

India's consumer and retail sector saw a 58% decline in deal value during the September quarter. The first nine months of 2026 recorded 353...

Pakistan's LPG crisis has pushed prices to Rs 750 per kilogram in some areas, taking cylinder costs above Rs 10,000. The Gabd-Rimdan crossi...

The global luxury goods industry is expected to witness a recovery after several years of sluggish sales performance, with revenues of majo...

During Yukta's trip to Singapore, she was captivated by the vibrant culture and the inviting atmosphere of the city. Her nighttime strolls ...

E-commerce platforms in India are leveraging video content to enhance product discovery and customer engagement. Creator-led videos provide...

A vaccination drive was launched in two Gorakhpur villages after a cow died following unusual behaviour, raising fears of possible rabies e...

In 1971, the Stanford Prison Experiment, led by Philip Zimbardo, sought to investigate how individuals behave when assigned specific social...

Walmart on Wednesday intrduced new tools that will allow artificial intelligence agents to shop and complete transactions for customers, as...

You pass a big store but return to the small shop where the owner recognises you. You feel loyal to them and community ties can help explai...

Studies reveal that the quality of relationships and health behaviours are interlinked, impacting biological ageing processes. Couples typi...

A recent survey reveals that comfort tops the list of priorities for young Indian consumers when selecting festive footwear. Approximately ...

You unwind with a crime podcast, while someone else wonders how you can enjoy such disturbing stories. Interest in threatening subjects can...

Spending time with friends does not always leave people feeling happier. Sometimes, an enjoyable gathering is followed by loneliness, sadne...