Researchers found that the effect of having many options depends on four key factors: the complexity of the choices, the difficulty of the ...

For some people, washing, touching, organizing, or otherwise preparing a new possession can create a stronger sense that the item truly bel...

Closing a browser tab can feel surprisingly symbolic because it involves a small act of letting go: deciding that something no longer needs...

Today's Quote of the Day by Isaac Asimov: The famous Quote of the Day by Isaac Asimov, "The human mind works at low efficiency. Twenty perc...

Psychology suggests that people who are always in a rush are often responding to complex psychological processes instead of simply having b...

Our brains respond to emotional triggers and marketing techniques encouraging spontaneous purchases. Anticipating a purchase activates the ...

Psychology suggests that people who always have an overstocked refrigerator aren't necessarily wasteful or impulsive. For many people, a st...

Psychology says people who put their date of birth or year in their email address aren't always sharing personal information without thinki...

Psychology says people often want the same product at the same time because the brain relies on social information when making decisions. T...

Psychology says $999 often feels more affordable than $1,000 because the brain relies on quick mental shortcuts instead of carefully analyz...

Psychology suggests that people who keep clothes on "the chair" aren't necessarily messy. Sometimes, the chair isn't cluttered at all; it's...

Psychology says people who are always in their best clothes aren't always motivated by appearance or social approval. Psychology suggests t...

Psychology says people who use only free version of antivirus aren't always ignoring online safety. Their choice can reflect how they evalu...

Psychology suggests that familiar passwords often feel safer simply because they have worked without causing problems in the past. Over tim...

Psychology says people who forget the names of acquaintances but just remember their faces aren't always dealing with poor memory. Research...

Hunger prompts people to acquire more items, not just food. Studies show hungry individuals desire more nonfood objects like binder clips. ...

Studies reveal that physically touching items fosters a sense of ownership. This psychological effect influences consumer behavior and purc...