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SHOPPABLE VIDEO
Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...- YouTube expands Shopping Affiliate programme, adds Nykaa, Purplle as merchantsYouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...
- Myntra to scale up investments in celebrity-led video contentMyntra is significantly increasing its investment in celebrity-driven video content to enhance user engagement and boost conversion rates. ...
- Are you a TikToker in US? Follow these conditions by Meta to earn $5000Meta, Facebook parent's company, has come up with an interesting offer for TikTokers in the United States. It has has unveiled an enticing ...
- 'Livestream' shopping thwarts some high-tech tools to stop fake merchLivestream shopping in the U.S. faces challenges with counterfeit goods influx. Technology by platforms like TikTok and Amazon aims to comb...
- Shoppable video: A captivating format that seamlessly blends entertainment and retail.The fusion of shoppable videos on e-commerce websites has been made achievable by cutting-edge developments in augmented reality (AR) and a...
- TikTok launches online shopping in the USTikTok is bringing online shopping through a series of features on its main app and is hoping to replicate the success of Asian platforms S...
- TikTok to sign deal with TalkShopLive for live shopping platform in US: ReportsShort video app TikTok is in talks with TalkShopLive to launch its live shopping platform in North America.
- TikTok will soon let users shop through the short videos on the appBusinesses will be able to add a shopping tab to their TikTok profiles to create a 'mini-storefront'.
- Firework launches shoppable videos and live streams for brandsFirework will showcase these capabilities through a live stream sale on June 30, which will feature products from more than 15 brands, incl...
- Video app TikTok leans into e-commerce with Shopify dealThe partnership was announced Tuesday amid stalled negotiations for Walmart to buy a 7.5% stake in the video app.
- Myntra launches original fashion content to drive customer engagement amid the lockdownIn the launch phase, the fashion-tech platform will go live with about 2500 pieces of content in a combination of images and videos.
- Ecomm calling: Shoppable ads pop up on TikTokTapping on the video advertisement pushes users to a microsite experience where they can browse and shop while still being on the TikTok ap...
- How Instagram shopping is transforming small and medium businesses in IndiaMerkle says there’s been a 114% increase in web referrals through IG between Q1 2018 & Q1 2019.
- Taproot Dentsu India tops Creative Abbys by bagging 41 metals at GoaFest 2017The Social Street came second with 40 metals and JWT India came in third with 36 metals. Scarecrow Communications picked up 21 metals and D...
- Amazon consumers can buy look-alike runway Fashion Week merchandise via Facebook in real timeFor the first time, consumers in India will be able to buy look-alike runway AIFWAW17 merchandise through Facebook in real time.
- Masaba Gupta wants to make the world's first 'shoppable' mannequin challengeShe’s known for her quirky prints and funky saris, but fashion designer Masaba Gupta likes to regularly churn things up.
- YouTube will now let companies sell things on any video on its siteYouTube is rolling out a new ad product that will allow any video to become "shoppable." That means that companies will be able to buy visu...
- Google to bring Shoppable Hangout to India, partners Myntra.comGoogle will unveil its 'Shoppable Hangout' in the country on January 20, which will allow users to interact with each other and shop online...
- Google to bring Shoppable Hangout to India, partners Myntra.comGoogle will unveil its 'Shoppable Hangout' in the country on Jan 20, which will allow users to interact with each other and shop online.
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