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Old shopping funnel is gone: Gen Z is rewriting rules of retailGen Z is rapidly reshaping India’s online retail market, forcing brands and platforms to rethink traditional marketing strategies. Nearly h...- YouTube expands Shopping Affiliate programme, adds Nykaa, Purplle as merchantsYouTube is expanding its Shopping Affiliate program in India, adding Nykaa and Purplle to its merchant partners. This move follows a 250% s...
- Myntra launches Glamstream to fuel next phase of content-led commerce, eyes 15 % uptick in engagementElevating its content-commerce strategy a notch higher, Myntra on Saturday announced the launch of Glamstream, a one-of-its-kind shoppable ...
- From Bareilly to Imphal, Woovly is harnessing the power of social media influencers in India’s hinterlandA social commerce platform wants to make deep inroads into Tier II and Tier III towns and at the same time, help youngsters supplement thei...
- Myntra launches original fashion content to drive customer engagement amid the lockdownIn the launch phase, the fashion-tech platform will go live with about 2500 pieces of content in a combination of images and videos.
- How Instagram shopping is transforming small and medium businesses in IndiaMerkle says there’s been a 114% increase in web referrals through IG between Q1 2018 & Q1 2019.
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